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Spanish Second-Tier Cooperative Societies: An Analysis of E-Corporate Social Responsibility

Author

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  • Mozas-Moral, Adoracion
  • Puentes-Poyatos, Raquel
  • Bernal-Jurado, Enrique

Abstract

Nowadays, companies are expected to conform to a socially-committed model that not only creates maximum value for their shareholders or members but also considers the impact of their actions on three fronts: economic, social, and environmental. This is called Corporate Social Responsibility (CSR). It is very much present in cooperative societies and is a source of some of their unique features. The purpose of the present study is to analyze “e-corporate social responsibility” in Spanish second-tier cooperative societies. The focus of this study is the CSR information that these enterprises provide through their web pages. Presenting such information is typically part of a comprehensive CSR strategy and helps an enterprise – cooperative or otherwise – to achieve a higher profile, identify its values, and become more relevant to its stakeholders. The results of this research reveal that second-tier cooperative societies make limited use of the Internet as a means to communicate CSR-related information to their stakeholders.

Suggested Citation

  • Mozas-Moral, Adoracion & Puentes-Poyatos, Raquel & Bernal-Jurado, Enrique, 2014. "Spanish Second-Tier Cooperative Societies: An Analysis of E-Corporate Social Responsibility," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 42(01), pages 1-31.
    • Handle: RePEc:ags:jlorco:249705
    DOI: 10.22004/ag.econ.249705
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    References listed on IDEAS

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