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Organic Price Premiums Paid for Fresh Tomatoes and Apples by U.S. Households: Evidence from Nielsen Homescan Data

  • Zhang, Feng
  • Epperson, James E.
  • Huang, Chung L.
  • Houston, Jack E.

Using multivariate regression on data composed of prices, produce characteristics, demographics, and interactions, this study investigates organic price premiums paid by U.S. consumers for fresh tomatoes and apples, two of the top organic produce sellers, and identifies factors explaining variation in price premiums. The econometric problem of each buyer having multiple records in the purchase data is addressed in the estimation procedure.

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Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 40 (2009)
Issue (Month): 3 (November)

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Handle: RePEc:ags:jlofdr:99766
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