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Organic Price Premiums Paid for Fresh Tomatoes and Apples by U.S. Households: Evidence from Nielsen Homescan Data


  • Zhang, Feng
  • Epperson, James E.
  • Huang, Chung L.
  • Houston, Jack E.


Using multivariate regression on data composed of prices, produce characteristics, demographics, and interactions, this study investigates organic price premiums paid by U.S. consumers for fresh tomatoes and apples, two of the top organic produce sellers, and identifies factors explaining variation in price premiums. The econometric problem of each buyer having multiple records in the purchase data is addressed in the estimation procedure.

Suggested Citation

  • Zhang, Feng & Epperson, James E. & Huang, Chung L. & Houston, Jack E., 2009. "Organic Price Premiums Paid for Fresh Tomatoes and Apples by U.S. Households: Evidence from Nielsen Homescan Data," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), November.
  • Handle: RePEc:ags:jlofdr:99766

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    References listed on IDEAS

    1. Justo Manrique & Helen H. Jensen, 1997. "Spanish household demand for convenience meat products," Agribusiness, John Wiley & Sons, Ltd., vol. 13(6), pages 579-586.
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    1. repec:bla:jconsa:v:51:y:2017:i:1:p:211-251 is not listed on IDEAS
    2. Villas-Boas, Sofia B & Hallstein, Eric, 2013. "Are Consumers Color Blind? An Empirical Investigation of a Traffic Light Advisory for Sustainable Seafood," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt4gw7w7cf, Department of Agricultural & Resource Economics, UC Berkeley.
    3. Carlson, Andrea & Jaenicke, Edward, 2016. "Changes in Retail Organic Price Premiums from 2004 to 2010," Economic Research Report 242448, United States Department of Agriculture, Economic Research Service.
    4. Richetin, Juliette & Mattavelli, Simone & Perugini, Marco, 2016. "Increasing implicit and explicit attitudes toward an organic food brand by referencing to oneself," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 96-108.
    5. Mattavelli, Simone & Perugini, Marco & Richetin, Juliette, 2015. "When the Brand Refers to Me, I Prefer Going Green," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202709, European Association of Agricultural Economists.
    6. Giovanna Sacchi & Vincenzina Caputo & Rodolfo M. Nayga, 2015. "Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil," Sustainability, MDPI, Open Access Journal, vol. 7(6), pages 1-20, June.


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