Hispanic Consumer's Preferences for Genetically Modified Ethnic Produce: An Econometric Analysis
This study predicts Hispanic consumerâ€™s willingness to buy genetically modified (GM) ethnic produce. Specifically, this paper analyzes the effects of Hispanic consumersâ€™ socio-economic characteristics and their expressed value judgments on their willingness to buy genetically modified ethnic produce using an ordered probit model. An ordered probit model framework is used and the dependent variable is defined with three possible answers which include willing, indifferent, and less willing to buy genetically modified ethnic produce. The results from the analysis can be used by GM produce growers and marketers to target consumers.
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