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Puerto Rican Consumers' Attitudes toward Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis

Author

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  • Govindasamy, Ramu
  • Puduri, Venkata

Abstract

The primary objective of this study is to predict Puerto Rican consumer’s willingness to pay a premium for ethnic produce. Particularly, this paper analyzes the effects of Puerto Rican consumers’ socio-economic characteristics and their expressed value judgments on their willingness to pay a premium for ethnic produce using a logit analysis. A telephone survey was conducted by a private marketing company for the Puerto Rican ethnic group in 16 states of east-coast United States from Florida to Maine and Washington, D.C., and based on random sampling, 271 respondents were interviewed in 2006. Consumers who participated in the survey were asked whether they were willing to pay a premium price for Puerto Rican ethnic produce or not, and based on this response, a logit model was developed to predict their willingness to pay a premium for ethnic produce.
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Suggested Citation

  • Govindasamy, Ramu & Puduri, Venkata, 2009. "Puerto Rican Consumers' Attitudes toward Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(01), pages 1-2, March.
    • Handle: RePEc:ags:jlofdr:162121
    DOI: 10.22004/ag.econ.162121
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    Cited by:

    1. is not listed on IDEAS
    2. Benjamin L. Campbell & Saneliso Mhlanga & Isabelle Lesschaeve, 2016. "Market Dynamics Associated with Canadian Ethnic Vegetable Production," Agribusiness, John Wiley & Sons, Ltd., vol. 32(1), pages 64-78, January.

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    Keywords

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    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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