IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/292182.html
   My bibliography  Save this article

Eliciting Consumer Preference and Willingness to Pay for Mushrooms: A Latent Class Approach

Author

Listed:
  • Chakrabarti, Anwesha
  • Campbell, Benjamin L.
  • Shonkwiler, Vanessa

Abstract

As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.

Suggested Citation

  • Chakrabarti, Anwesha & Campbell, Benjamin L. & Shonkwiler, Vanessa, 2019. "Eliciting Consumer Preference and Willingness to Pay for Mushrooms: A Latent Class Approach," Journal of Food Distribution Research, Food Distribution Research Society, vol. 50(1), March.
    • Handle: RePEc:ags:jlofdr:292182
    DOI: 10.22004/ag.econ.292182
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/292182/files/JFDR_50.1_3_Chakrabarti.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.292182?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Katsuhito Nohara, 2024. "Willingness to pay for pesticide-free vegetables in Hokkaido, Japan: the relationship between appearance and pesticide use," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    2. Grashuis, Jasper & Su, Ye, 2023. "Consumer Preferences for State-Sponsored Designations: The Case of the Missouri Grown Label," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 48(1), January.
    3. Toiba, Hery & Noor, Arif Yustian Maulana & Rahman, Moh Shadiqur & Hartono, Rachman & Asmara, Rosihan & Retnoningsih, Dwi, 2023. "Consumers’ Preference and Future Consideration Toward Organic Instant Noodles: Evidence from Indonesia," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 15(1), January.
    4. Owusu, Rebecca & Dekagbey, Florence Sefakor, 2020. "Gender Dynamics In Consumer Preferences And Willingness To Pay For Edible Mushrooms In Ghana," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 11(4-5), June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:292182. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.