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Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels

Author

Listed:
  • Barrowclough, Michael
  • Boys, Kathryn A.
  • Carpio, Carlos

Abstract

There is increasing interest in accessing local food products through 'conventional' food marketing systems. This study identifies and quantifies key contract characteristics and buyer attributes valued by small-scale produce farmers who are currently or are considering marketing into wholesale channels. Overall, produce farmers are receptive to entering into contracts with wholesale buyers. Substantial heterogeneity, however, is found among farmer attitudes toward the specific contract terms and in the trade-offs farmers are willing to accept between contract terms and buyer characteristics. Insights offered will enable produce buyers to more efficiently target potential suppliers and will facilitate more effective contract design.

Suggested Citation

  • Barrowclough, Michael & Boys, Kathryn A. & Carpio, Carlos, 2019. "Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 44(3), September.
    • Handle: RePEc:ags:jlaare:292334
    DOI: 10.22004/ag.econ.292334
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    Cited by:

    1. Ying Song & Octavio Escobar & Unai Arzubiaga & Alfredo De Massis, 2022. "The digital transformation of a traditional market into an entrepreneurial ecosystem," Review of Managerial Science, Springer, vol. 16(1), pages 65-88, January.
    2. Sant’Anna, Ana Claudia & Bergtold, Jason S. & Shanoyan, Aleksan & Caldas, Marcellus M. & Granco, Gabriel, 2022. "Biofuel feedstock contract attributes, substitutability and tradeoffs in sugarcane production for ethanol in the Brazilian Cerrado: A stated choice approach," Renewable Energy, Elsevier, vol. 185(C), pages 665-679.

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    Keywords

    Demand and Price Analysis; Marketing;

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