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Consumer Demand for Potato Products and Willingness-to-Pay for Low-Acrylamide, Sulfite-Free Fresh Potatoes and Dices: Evidence from Lab Auctions


  • Lacy, Katie
  • Huffman, Wallace E.


We assess consumer demand for traditional fresh potatoes and processed potato products and willingness to pay for new experimental low-acrylamide and sulfite-free potato products. Demand for fresh potatoes, potato chips, and fries is unaffected by household income or education, but demand for chips and fries is affected by consumer age and exercise habits. Subjects display increased willingness to pay for new potato products after receiving a private company perspective about the technology and risks associated with exposure to acrylamide, a carcinogen, in fried conventional potatoes and a new product, potato dices. We find that consumers are willing to pay for enhanced food safety in fresh potato products achieved using biotechnology.

Suggested Citation

  • Lacy, Katie & Huffman, Wallace E., 2016. "Consumer Demand for Potato Products and Willingness-to-Pay for Low-Acrylamide, Sulfite-Free Fresh Potatoes and Dices: Evidence from Lab Auctions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 41(1), pages 1-22, January.
  • Handle: RePEc:ags:jlaare:230777
    DOI: 10.22004/ag.econ.230777

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    Cited by:

    1. Fan, Xiaoli & Muringai, Violet, 2018. "Effect of Information on Consumer Acceptance of Genetically Modified Potatoes in Canada," 2018 Annual Meeting, August 5-7, Washington, D.C. 274073, Agricultural and Applied Economics Association.
    2. Thunström, Linda & Gilbert, Ben & Ritten, Chian Jones, 2018. "Nudges that hurt those already hurting – distributional and unintended effects of salience nudges," Journal of Economic Behavior & Organization, Elsevier, vol. 153(C), pages 267-282.
    3. Kate Binzen Fuller & Gary W Brester & Michael A Boland, 2018. "Genetic Engineering and Risk in Varietal Selection of Potatoes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 100(2), pages 600-608.


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