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Assessing Input Brand Loyalty among U.S. Agricultural Producers

Author

Listed:
  • Harbor, Anetra L.
  • Martin, Marshall A.
  • Akridge, Jay T.

Abstract

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.

Suggested Citation

  • Harbor, Anetra L. & Martin, Marshall A. & Akridge, Jay T., 2008. "Assessing Input Brand Loyalty among U.S. Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 11(1), pages 1-18, February.
    • Handle: RePEc:ags:ifaamr:53626
    DOI: 10.22004/ag.econ.53626
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    Citations

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    Cited by:

    1. Feeney, Roberto & Harmath, Pedro & Ramoni-Perazzi, Josefa & Clay, Pablo Mac, 2022. "Relationship between brand and dealer loyalty in the agricultural equipment market," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(2), March.
    2. Sellars, Sarah, 2018. "Brand and Retailer Loyalty among Large U.S. Farmers," 2018 Annual Meeting, August 5-7, Washington, D.C. 273796, Agricultural and Applied Economics Association.
    3. Ringelberg, Josiah & Gunderson, Michael & Widmar, David, 2016. "Strategies and Time Allocation of Large, Commercial Agricultural Producers," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2016, pages 1-20.
    4. Roucan-Kane, Maud & Alexander, Corinne E. & Boehlje, Michael & Downey, W. Scott & Gray, Allan W., 2011. "Large Commercial Producer Market Segments for Agricultural Capital Equipment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-18, November.
    5. Downey, W. Scott, 2012. "Creating A Delaer Level Integrated Marketing Model: A Grounded Theory Approach," Working papers 126931, Purdue University, Department of Agricultural Economics.
    6. Feeney, Roberto Juan & Harmath, Pedro & Clay, Pablo Mac, 2020. "Brand Loyalty in Argentine Commercial Crop Seed Markets," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 9, April.

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