Impacts of Flu/Cold Incidences and Retail Orange Juice Promotion on Orange Juice Demand
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- Kim, Hyeyoung & Zansler, Marisa & House, Lisa A., 2016. "The imperfect price responses of orange juice demand in the U.S," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235511, Agricultural and Applied Economics Association.
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Keywordsretail promotion; flu; cold; orange juice; demand; Marketing;
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