IDEAS home Printed from
   My bibliography  Save this article

Grocery Shopping in the Digital Era


  • Etumnu, Chinonso Ezenwa
  • Widmar, Nicole Olynk


The US grocery market was worth more than $600 billion in 2019 but only about 5% of this value is contributed by online purchases. With the projected growth in online grocery markets, we revisit how groceries get to the doorstep in the digital-shopping “place order online” era.

Suggested Citation

  • Etumnu, Chinonso Ezenwa & Widmar, Nicole Olynk, 2020. "Grocery Shopping in the Digital Era," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 35(2), June.
  • Handle: RePEc:ags:aaeach:303805
    DOI: 10.22004/ag.econ.303805

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Dawn Thilmany & Elizabeth Canales & Sarah A. Low & Kathryn Boys, 2021. "Local Food Supply Chain Dynamics and Resilience during COVID‐19," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 86-104, March.
    2. Takanori Sakai & Yusuke Hara & Ravi Seshadri & Andr'e Alho & Md Sami Hasnine & Peiyu Jing & ZhiYuan Chua & Moshe Ben-Akiva, 2020. "E-Commerce Delivery Demand Modeling Framework for An Agent-Based Simulation Platform," Papers 2010.14375,


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaeach:303805. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.