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Grocery Shopping in the Digital Era

Author

Listed:
  • Etumnu, Chinonso Ezenwa
  • Widmar, Nicole Olynk

Abstract

The US grocery market was worth more than $600 billion in 2019 but only about 5% of this value is contributed by online purchases. With the projected growth in online grocery markets, we revisit how groceries get to the doorstep in the digital-shopping “place order online” era.

Suggested Citation

  • Etumnu, Chinonso Ezenwa & Widmar, Nicole Olynk, 2020. "Grocery Shopping in the Digital Era," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 35(2), June.
  • Handle: RePEc:ags:aaeach:303805
    DOI: 10.22004/ag.econ.303805
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    Cited by:

    1. Dawn Thilmany & Elizabeth Canales & Sarah A. Low & Kathryn Boys, 2021. "Local Food Supply Chain Dynamics and Resilience during COVID‐19," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 86-104, March.
    2. Takanori Sakai & Yusuke Hara & Ravi Seshadri & Andr'e Alho & Md Sami Hasnine & Peiyu Jing & ZhiYuan Chua & Moshe Ben-Akiva, 2020. "E-Commerce Delivery Demand Modeling Framework for An Agent-Based Simulation Platform," Papers 2010.14375, arXiv.org.

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