Examining the impact of corporate social responsibility of Small and Medium Enterprise owners on community upliftment in the eThekwini municipality

This study was undertaken with the purpose of investigating the impact of corporate social responsibility of small and medium enterprise owners on community upliftment in the eThekwini Municipality. The study sought to reinforce understanding of CSR and its economic, social and environment impact on communities by small and medium enterprises. This study`s target population was 5000 registered SMEs, with a sample of 250 determined through random sampling method and the questionnaire used to collect data. Data collected was analysed through the Statistical Package for Social Science (SPSS) and cross-tabulation analyses as well as several multivariate statistical techniques to assist in answering key research questions of this study. Validity for this study was ensured through face and content techniques to ensure that items being presented in the questionnaire were clear and that measures included a representative set of items that measure concepts being addressed. The findings revealed the SMs were aware of the impact of corporate social responsibility on community upliftment and that the relationship between community involvement and community upliftment exist to some extent. This study recommended that SMEs be empowered with issues relating to CSR and these issues be implemented in other municipalities in Kwazulu-Natal. The findings of this study are envisaged to assist SMEs to better understand CSR activities and to successfully implement them in communities. Key Words:Community social responsibility, community upliftment, environmental sustainability, corporate social responsibility activities; community involvement; and environmental awareness.