IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Corporate Social Responsibility and Social Responsiveness in a Global Business Environment. A Comparative Theoretical Approach

Listed author(s):
  • Irina Iamandi


    (Academy of Economic Studies, Bucharest, Romania)

The development of organizational theories in the last fifty years also emphasized an increased interest in corporate social responsibilities (CSR). The society’s expectations regarding the social obligations of a company are continuously changing, mainly influenced by different approaches in economic theory, socio-economic, political and cultural events affecting the business environment and a corresponding transformation of the social mentality that puts a pressure on the national or multinational companies. In response to these factors, business organizations around the world adapt their social responsiveness and the way they relate to different social responsibilities. The paper presents a theoretical approach of the way corporate responsibilities and business responses to social pressure evolved during the last decades, considering the factors above mentioned. The innovative aspect is represented by a relationship between the evolution of corporate social responsiveness, as it appears in the specialized literature of the last forty years, and the perceived business response to social issues, taking into account CSR history. First part of the paper reviews the definition, content and main approaches of CSR, relating them with the economic, and respectively, socio-economic model of business organizations. At this point are also analyzed the reasons that drive companies to involve in social initiatives and the corresponding CSR forms. Directly connected with the first part, the second one briefly presents the history of CSR and the 1990s’ shift in strategy from a deontological perspective to a more pragmatic one, effectively announcing the beginning of CSR as a profitable business practice. This aspect is emphasized, in a more specific way, in the third part of the paper, where advantages but also potential negative effects of a CSR policy are detailed. Based on three complementary studies – from late 1970s, early 1990s, and mid 2000s –the fourth part synthesizes the evaluation of corporate response to social issues in the period above mentioned. Finally, the last part focuses on present and future challenges regarding CSR: the association between corporate social responsibility and multinational companies, as well as the unintended results of corporate philanthropy. There are also indicated the aspects that should further be considered in order for CSR to become an effective business strategy.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Article provided by Department of International Business and Economics from the Academy of Economic Studies Bucharest in its journal Romanian Economic Journal.

Volume (Year): 10 (2007)
Issue (Month): 23 (June)
Pages: 3-18

in new window

Handle: RePEc:rej:journl:v:10:y:2007:i:23:p:3-18
Contact details of provider: Postal:

Phone: 0040-01-2112650
Fax: 0040-01-3129549
Web page:

More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:rej:journl:v:10:y:2007:i:23:p:3-18. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Radu Lupu)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.