Information Interaction Strategy of Scientific Organization with the Environment

The article examines information channels for the dissemination of the results of scientific achievements. The goal is to initiate processes for the development of the scientific institute and its research staff to improve communication with the environment. The study is based on the analysis of the specifics of the activities of a scientific organization of economic profile. We have identified key elements such as the lack of competition between scientific organizations in the classical form, the principle of free dissemination of scientific knowledge and others. The author identifies four areas in which communication can be carried out. These are science itself, as well as education, business and society. Each direction has the specifics in framing communication channels: by the nature of the transmitted information, by the type of intermediaries who ensure the dissemination of information etc. The concept of a scientific product is important. This is the transformed result of research, which becomes convenient for consumption by various target audiences. We offer several long-term solutions. These are aimed at the creation of special tools and methods that would promote scientific results, raise awareness in the scientific community, as well as develop other communications. These approaches are implemented in several ways. These are combining the strategy of a scientific organization with the strategies of its key employees; creating specialized departments that aimed at helping to disseminate information about the achievements of their employees; activating external communications etc. The main economic trends are the creation of competence centers and technology transfer centers.