IDEAS home Printed from https://ideas.repec.org/a/acg/managt/v8y2020i2p21-27.html
   My bibliography  Save this article

Identification of Success Factors for Mirzapur Web Series

Author

Listed:
  • Prateek Khanna

    (Shambhunath Group of Institutions)

  • Mayank Malviya

    (Shambhunath Group of Institutions)

Abstract

With the emergence of web series in the Indian market, there has been increasing in the viewership among youth. This study focuses on the statistical technique using the factor analysis on constructing the success factors of the Mirzapur web series. The data were collected using a survey questionnaire, and the methodologies used were descriptive statistics and factor analysis. SPSS 20 was used to perform for statistical analysis of the data. The target age group respondents for this study were 18-35 years of age. The results showed some factors were successfully constructed using factor analysis and identifying the success factors of the Mirzapur web series; which is series surrounded with Kaleen bhaiya character, violence, politics, and aggression was the factor why this Mirzapur web series was a great hit, web series like Mirzapur are the future of entertainment industries, availability of the internet and low cost, reflecting the real culture of Mirzapur, language used in the web series similar to the language used in Mirzapur. There are currently more than 500 million people in India, who are online, and it will expand in the future as people are accepting the Internet as a medium for entertainment. This study helps entertainment industries, especially for the upcoming web series.

Suggested Citation

  • Prateek Khanna & Mayank Malviya, 2020. "Identification of Success Factors for Mirzapur Web Series," Shanlax International Journal of Management, Shanlax Journals, vol. 8(2), pages 21-27, October.
    • Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:21-27
    DOI: 10.34293/management.v8i2.3351
    as

    Download full text from publisher

    File URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3351
    Download Restriction: no
    File URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3351/2880
    Download Restriction: no
    File URL: https://libkey.io/10.34293/management.v8i2.3351?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Horrigan, David, 2009. "Branded Content: A new Model for driving Tourism via Film and Branding Strategies," MPRA Paper 25419, University Library of Munich, Germany, revised 28 Aug 2009.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Iulian Adrian SORCARU & Mihaela-Carmen MUNTEAN & Ludmila Daniela MANEA, 2021. "Strategic Objectives for Tourism Development in the Black Sea Basin," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 63-75.
    2. Ani Wijayanti & Janianton Damanik & Chafid Fandeli & Sudarmadji, 2017. "Analysis of Supply and Demand to Enhance Educational Tourism Experience in the Smart Park of Yogyakarta, Indonesia," Economies, MDPI, vol. 5(4), pages 1-13, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:acg:managt:v:8:y:2020:i:2:p:21-27. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: S.Lakshmanan (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.