IDEAS home Printed from https://ideas.repec.org/a/abw/journl/y2026id1273.html

E-Commerce Development Strategy in Nigeria’s Economy: Empirical Evidence from the Konga and Jumia Platforms

Author

Listed:
  • A. N. Omeje

  • O. Stumke

  • D. O. Ezeogo

  • R. Rena

Abstract

Nigeria is home to Africa’s second-largest e-commerce market. This growth has been driven by innovations in technology, logistics, and online payment systems. This study investigates the impact of e-commerce on the Nigerian economy using Konga and Jumia as case studies. The autoregressive distributed lag (ARDL) model and monthly time-series data for the period 2017M1–2023M12 were employed. The results reveal statistically significant short- and long-run effects of e-commerce on the Nigerian economy through the activities of Konga and Jumia. Specifically, the number of users conducting transactions on Konga and Jumia, telecommunication investment in both the short and long run, and the number of internet users in the short run were found to have a statistically significant effect on Nigeria’s economic growth. The study recommends that the government increase investment in telecommunications and improve internet access in order to stimulate e-commerce development, expanding digital trade both domestically and across borders, and promote economic growth.

Suggested Citation

  • A. N. Omeje & O. Stumke & D. O. Ezeogo & R. Rena, 2026. "E-Commerce Development Strategy in Nigeria’s Economy: Empirical Evidence from the Konga and Jumia Platforms," Strategic decisions and risk management, Real Economy Publishing House, vol. 17(1).
    • Handle: RePEc:abw:journl:y:2026:id:1273
    DOI: 10.17747/2618-947X-2026-1-20-34
    as

    Download full text from publisher

    File URL: https://www.jsdrm.ru/jour/article/viewFile/1273/1201
    Download Restriction: no
    File URL: https://www.jsdrm.ru/jour/article/viewFile/1273/1202
    Download Restriction: no
    File URL: https://libkey.io/10.17747/2618-947X-2026-1-20-34?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Romer, Paul M, 1986. "Increasing Returns and Long-run Growth," Journal of Political Economy, University of Chicago Press, vol. 94(5), pages 1002-1037, October.
    2. Kenneth Arrow, 1962. "Economic Welfare and the Allocation of Resources for Invention," NBER Chapters, in: The Rate and Direction of Inventive Activity: Economic and Social Factors, pages 609-626, National Bureau of Economic Research, Inc.
    3. Victor Couture & Benjamin Faber & Yizhen Gu & Lizhi Liu, 2021. "Connecting the Countryside via E-Commerce: Evidence from China," American Economic Review: Insights, American Economic Association, vol. 3(1), pages 35-50, March.
    4. M. Hashem Pesaran & Yongcheol Shin & Richard J. Smith, 2001. "Bounds testing approaches to the analysis of level relationships," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 16(3), pages 289-326.
    5. Victor Couture & Benjamin Faber & Yizhen Gu, 2018. "E-Commerce Integration and Economic Development: Evidence from China," 2018 Meeting Papers 114, Society for Economic Dynamics.
    6. Habib Ullah Khan & Stellamaris Uwemi, 2018. "Possible impact of e-commerce strategies on the utilisation of e-commerce in Nigeria," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 15(2), pages 231-246.
    7. Lay Hong Tan & Boon Cheong Chew & Syaiful Rizal Hamid, 2016. "Relationship between service quality and customer satisfaction: a study of Malaysian banking industry," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 19(1), pages 38-50.
    8. Carmen-Elena Bănescu & Emilia Țițan & Daniela Manea, 2022. "The Impact of E-Commerce on the Labor Market," Sustainability, MDPI, vol. 14(9), pages 1-17, April.
    9. Elena Toader & Bogdan Narcis Firtescu & Angela Roman & Sorin Gabriel Anton, 2018. "Impact of Information and Communication Technology Infrastructure on Economic Growth: An Empirical Assessment for the EU Countries," Sustainability, MDPI, vol. 10(10), pages 1-22, October.
    10. Ijeoma Pauline Ogbonne & Ambrose Nnaemeka Omeje & J. Tochukwu Omenma, 2021. "Utilisation of information and communication technology among informal traders in the local economies in Nigeria," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 44(3), pages 211-234.
    11. Lucas, Robert Jr., 1988. "On the mechanics of economic development," Journal of Monetary Economics, Elsevier, vol. 22(1), pages 3-42, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mounir Belloumi & Atef Alshehry, 2018. "The Impacts of Domestic and Foreign Direct Investments on Economic Growth in Saudi Arabia," Economies, MDPI, vol. 6(1), pages 1-17, March.
    2. Mebratu Seyoum & Renshui Wu & Jihong Lin, 2015. "Foreign Direct Investment and Economic Growth: The Case of Developing African Economies," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 122(1), pages 45-64, May.
    3. Belloumi, Mounir, 2014. "The relationship between trade, FDI and economic growth in Tunisia: An application of the autoregressive distributed lag model," Economic Systems, Elsevier, vol. 38(2), pages 269-287.
    4. Maha Kalai & Nahed Zghidi, 2019. "Foreign Direct Investment, Trade, and Economic Growth in MENA Countries: Empirical Analysis Using ARDL Bounds Testing Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(1), pages 397-421, March.
    5. Amal BEN ABDALLAH, 2024. "The Relationship Between Trade Openness, Foreign Direct Investment Inflows, and Economic Growth in Middle East and North of Africa Region: Autoregressive Distributed Lag Model vs. Vector Error Correction Model," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 1118-1141, March.
    6. Sheilla Nyasha & Nicholas M. Odhiambo, 2019. "Government Size and Economic Growth: A Review of International Literature," SAGE Open, , vol. 9(3), pages 21582440198, September.
    7. Gachoki Emilio Munene, 2023. "Foreign Direct Investment, Trade Openness and Economic Growth in Kenya: Empirical Analysis Using ARDL Approach," International Journal of Science and Business, IJSAB International, vol. 28(1), pages 115-126.
    8. Verónica Cañal-Fernández & Julio Tascón Fernández, 2018. "The long run impact of foreign direct investment, exports, imports and GDP: evidence for Spain from an ARDL approach," Working Papers 0128, European Historical Economics Society (EHES).
    9. Lawrence U. Okoye & Alexander E. Omankhanlen & Johnson I. Okoh & Ngozi B. Adeleye & Felix N. Ezeji & Gideon K. Ezu & Benjamin I. Ehikioya, 2021. "Analyzing the Energy Consumption and Economic Growth Nexus in Nigeria," International Journal of Energy Economics and Policy, Econjournals, vol. 11(1), pages 378-387.
    10. repec:rza:wpaper:029 is not listed on IDEAS
    11. David, Oladipo Olalekan, 2019. "Nexus between telecommunication infrastructures, economic growth and development in Africa: Panel vector autoregression (P-VAR) analysis," Telecommunications Policy, Elsevier, vol. 43(8), pages 1-1.
    12. Matthias Firgo & Peter Mayerhofer, 2015. "Wissens-Spillovers und regionale Entwicklung - welche strukturpolitische Ausrichtung optimiert des Wachstum?," Working Paper Reihe der AK Wien - Materialien zu Wirtschaft und Gesellschaft 144, Kammer für Arbeiter und Angestellte für Wien, Abteilung Wirtschaftswissenschaft und Statistik.
    13. Ibrar Hussain & Zahoor Khan & Muhmmad Rafiq, 2017. "Compositional Changes in Public Expenditure and Economic Growth: Time Series Evidence from Pakistan," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(1), pages 1-20, March.
    14. Bakari, Sayef & Tiba, Sofien, 2020. "The Impact of Internet on Economic Growth in North Africa: New empirical and policy analysis," MPRA Paper 100609, University Library of Munich, Germany.
    15. Chindo Sulaiman & Umar Bala & Bulama Abiso Tijani & Salisu Ibrahim Waziri & Ibrahim Kabiru Maji, 2015. "Human Capital, Technology, and Economic Growth," SAGE Open, , vol. 5(4), pages 21582440156, November.
    16. Muhammad Arshad Khan, 2007. "Foreign Direct Investment and Economic Growth: The Role of Domestic Financial Sector," PIDE-Working Papers 2007:18, Pakistan Institute of Development Economics.
    17. Yun Yang & Feng Hao & Xingchen Meng, 2024. "How does the national e-commerce demonstration city pilot policy boost economic growth? Evidence from China," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 51(4), pages 929-975, November.
    18. Sushil Kumar Haldar, 2009. "Economic Growth in India Revisited," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, vol. 10(1), pages 105-126, January.
    19. Kunofiwa Tsaurai, 2017. "Savings Mobilization and Financial Development during the Multicurrency Regime Period in Zimbabwe," Journal of Economics and Behavioral Studies, AMH International, vol. 9(3), pages 152-162.
    20. Kyriakos Drivas & Claire Economidou, 2015. "Is geographic nearness important for trading ideas? Evidence from the US," The Journal of Technology Transfer, Springer, vol. 40(4), pages 629-662, August.
    21. Ray, Rita, 2015. "STEM Education and Economic Performance in the American States," MPRA Paper 65511, University Library of Munich, Germany.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abw:journl:y:2026:id:1273. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ООО Ð˜Ð·Ð´Ð°Ñ‚ÐµÐ»ÑŒÑ ÐºÐ¸Ð¹ дом Â«Ð ÐµÐ°Ð»ÑŒÐ½Ð°Ñ Ñ ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°Â» (email available below). General contact details of provider: https://www.jsdrm.ru/jour/about/journalSponsorship .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.