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A new conceptual model for business ecosystem visualization and analysis

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  • Luiz Felipe Hupsel Vaz
  • Antonio Roberto Ramos Nogueira
  • Marco Aurélio de Souza Rodrigues
  • Paula Castro Pires de Souza Chimenti

Abstract

This study has the objective of plotting the effects of network externalities and superstar software for the visualization and analysis of industry ecosystems. The output is made possible by gathering sales from a tracking website, associating each sale to a single consumer and by using a network visualization software. The result is a graph that shows strategic positioning of publishers and platforms, serving as a strategic tool for both academics and professionals. The approach is scalable to other industries and can be used to support analysis on mergers, acquisitions and alliances.

Suggested Citation

  • Luiz Felipe Hupsel Vaz & Antonio Roberto Ramos Nogueira & Marco Aurélio de Souza Rodrigues & Paula Castro Pires de Souza Chimenti, 2013. "A new conceptual model for business ecosystem visualization and analysis," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 17(1), pages 1-17.
    • Handle: RePEc:abg:anprac:v:17:y:2013:i:1:972
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    References listed on IDEAS

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    3. Binken, J.L.G. & Stremersch, S., 2008. "The Effect of Superstar Software on Hardware Sales in System Markets," ERIM Report Series Research in Management ERS-2008-025-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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