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Product and Promoting Adaptation in Export Ventures: An Empirical Investigation

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Cited by:

  1. Sousa, Carlos M.P. & Bradley, Frank, 2008. "Antecedents of international pricing adaptation and export performance," Journal of World Business, Elsevier, vol. 43(3), pages 307-320, July.
  2. Jinwan Cho & Eunmi Kim & Insik Jeong, 2023. "Adoption of the 4th Industrial Revolution: evidence from Korean exporters in international markets," Asian Business & Management, Palgrave Macmillan, vol. 22(1), pages 164-187, February.
  3. Qun Tan & Carlos M. P. Sousa, 2013. "International Marketing Standardization," Management International Review, Springer, vol. 53(5), pages 711-739, October.
  4. Munjal, Surender & Bhasin, Niti & Nandrajog, Divya & Kundu, Sumit, 2022. "Examining the evolution of emerging market multinational enterprises’ competitive advantages: Evidence from India," Journal of Business Research, Elsevier, vol. 145(C), pages 732-744.
  5. Meyer, Klaus E. & Su, Yu-Shan, 2015. "Integration and responsiveness in subsidiaries in emerging economies," Journal of World Business, Elsevier, vol. 50(1), pages 149-158.
  6. Sadeghi, Arash & Aliasghar, Omid & Bouguerra, Abderaouf, 2023. "Unpacking the relationship between post-entry speed of internationalization and export performance of SMEs: A capability-building perspective," Journal of International Management, Elsevier, vol. 29(1).
  7. Kang-Sik Kim, 2017. "Factors Affecting the Internationalization of Small and Medium-sized Enterprises in South Korea: Entrepreneurial Orientation, Human Capital and Technological Capabilities," International Journal of Economics and Financial Issues, Econjournals, vol. 7(5), pages 371-379.
  8. Wang, Yonggui & Wang, Na & Jiang, Ling & Yang, Zhilin & Cui, Victor, 2016. "Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer–supplier collaborations," Journal of Business Research, Elsevier, vol. 69(12), pages 5587-5596.
  9. Carla Hapsari & Jol Stoffers & Agus Gunawan, 2017. "The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 238-245.
  10. Griffith, David A., 2010. "Understanding multi-level institutional convergence effects on international market segments and global marketing strategy," Journal of World Business, Elsevier, vol. 45(1), pages 59-67, January.
  11. Arnett, Dennis B. & Sandvik, Izabela L. & Sandvik, Kåre, 2018. "Two paths to organizational effectiveness – Product advantage and life-cycle flexibility," Journal of Business Research, Elsevier, vol. 84(C), pages 285-292.
  12. Victoria SEITZ & Nabil RAZZOUK & Pasinee KAEWMESRI, 2011. "Us And Thai Advertising: A Cross Cultural Analysis," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 7, pages 93-105, May.
  13. Ipsmiller, Edith & Brouthers, Keith D. & Dikova, Desislava, 2021. "Which export channels provide real options to SMEs?," Journal of World Business, Elsevier, vol. 56(6).
  14. Nassimbeni, Guido, 2001. "Technology, innovation capacity, and the export attitude of small manufacturing firms: a logit/tobit model," Research Policy, Elsevier, vol. 30(2), pages 245-262, February.
  15. Azar, Goudarz, 2011. "Food Culture Distance: An Antecedent to Export Marketing Strategy Adaptation - An Empirical Examination of Swedish and Finnish Food Processing Companies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(3), pages 1-28, September.
  16. Beleska-Spasova, Elena & Glaister, Keith W. & Stride, Chris, 2012. "Resource determinants of strategy and performance: The case of British exporters," Journal of World Business, Elsevier, vol. 47(4), pages 635-647.
  17. So Won Jeong & Byoungho Jin & Jae-Eun Chung & Heesoon Yang, 2017. "Network evolution and cultivation patterns during the internationalization process: case analyses from Korean SMEs," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 323-351, December.
  18. Kotler, Philip & Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2019. "Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions," International Business Review, Elsevier, vol. 28(3), pages 482-498.
  19. Connie Zheng & David Lamond, 2010. "Organisational determinants of employee turnover for multinational companies in Asia," Asia Pacific Journal of Management, Springer, vol. 27(3), pages 423-443, September.
  20. Innan Sasaki & Niina Nummela & Davide Ravasi, 2021. "Managing cultural specificity and cultural embeddedness when internationalizing: Cultural strategies of Japanese craft firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(2), pages 245-281, March.
  21. Olimpia OANCEA, 2014. "The Use Of Relevant Factors For Consumers In Designing A Communicational Message," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 639-644, July.
  22. Theodosiou, Marios & Leonidou, Leonidas C., 2003. "Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research," International Business Review, Elsevier, vol. 12(2), pages 141-171, April.
  23. Wu, Chih-Wen, 2011. "Global marketing strategy modeling of high tech products," Journal of Business Research, Elsevier, vol. 64(11), pages 1229-1233.
  24. Merchan Alvarez, Federico Alberto, 2023. "International managerial skill and big Colombian exporting firms' performance, 2006-2014," Kiel Working Papers 2226, Kiel Institute for the World Economy (IfW Kiel), revised 2023.
  25. Sichtmann, Christina & Griese, Ilka & Klein, Maren, 2007. "Determinants of the international performance of services: a conceptual model," Discussion Papers 2007/17, Free University Berlin, School of Business & Economics.
  26. Insik Jeong & Jong-Ho Lee & Eunmi Kim, 2019. "Determinants of brand localization in international markets," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 75-100, March.
  27. Gielens, K. & Dekimpe, M.G., 2004. "How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies," ERIM Report Series Research in Management ERS-2004-038-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  28. Serra, Francisco & Pointon, John & Abdou, Hussein, 2012. "Factors influencing the propensity to export: A study of UK and Portuguese textile firms," International Business Review, Elsevier, vol. 21(2), pages 210-224.
  29. Andersen, Otto & Suat Kheam, Low, 1998. "Resource-based theory and international growth strategies: an exploratory study," International Business Review, Elsevier, vol. 7(2), pages 163-184, April.
  30. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
  31. Christos Karelakis & Konstadinos Mattas & George Chryssochoidis, 2008. "Greek wine firms: determinants of export performance," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 275-297.
  32. Chelekis, Jessica & Mudambi, Susan M., 2010. "MNCs and micro-entrepreneurship in emerging economies: The case of Avon in the Amazon," Journal of International Management, Elsevier, vol. 16(4), pages 412-424, December.
  33. Helm, Roland & Gritsch, Stephanie, 2014. "Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets," International Business Review, Elsevier, vol. 23(2), pages 418-428.
  34. Botschen, Gunther & Hemetsberger, Andrea, 1998. "Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization," Journal of Business Research, Elsevier, vol. 42(2), pages 151-159, June.
  35. Tiessen, James H. & Wright, Richard W. & Turner, Ian, 2001. "A model of e-commerce use by internationalizing SMEs," Journal of International Management, Elsevier, vol. 7(3), pages 211-233.
  36. Martin Hannibal, 2020. "The influence of additive manufacturing on early internationalization: considerations into potential avenues of IE research," Journal of International Entrepreneurship, Springer, vol. 18(4), pages 473-491, December.
  37. Symeonidou, Noni & Bruneel, Johan & Autio, Erkko, 2017. "Commercialization strategy and internationalization outcomes in technology-based new ventures," Journal of Business Venturing, Elsevier, vol. 32(3), pages 302-317.
  38. Pyper, Keith & Doherty, Anne Marie, 2022. "Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects?," International Business Review, Elsevier, vol. 31(5).
  39. Zhu, Fengxia & Zou, Shaoming & Xu, Hui, 2017. "Launching reverse-innovated product from emerging markets to MNC’s home market: A theoretical framework for MNC’s decisions," International Business Review, Elsevier, vol. 26(1), pages 156-163.
  40. Jinwan Cho & Eunmi Kim & Insik Jeong, 2017. "International orientation and cross-functional integration in new product development," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 226-252, December.
  41. Stallkamp, Maximilian & Hunt, Richard A. & Schotter, Andreas P.J., 2022. "Scaling, fast and slow: The internationalization of digital ventures," Journal of Business Research, Elsevier, vol. 146(C), pages 95-106.
  42. Bello, Daniel C. & Chelariu, Cristian & Zhang, Li, 2003. "The antecedents and performance consequences of relationalism in export distribution channels," Journal of Business Research, Elsevier, vol. 56(1), pages 1-16, January.
  43. Vachani, Sushil, 1999. "Global diversification's effect on multinational subsidiaries' autonomy," International Business Review, Elsevier, vol. 8(5-6), pages 535-560, October.
  44. Azar, Goudarz & Ciabuschi, Francesco, 2017. "Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness," International Business Review, Elsevier, vol. 26(2), pages 324-336.
  45. Vinh Nhat Lu & Pascale G. Quester & Christopher J. Medlin & Brett Scholz, 2011. "Determinants of export success in professional business services: a qualitative study," The Service Industries Journal, Taylor & Francis Journals, vol. 32(10), pages 1637-1652, November.
  46. Beleska-Spasova, Elena & Glaister, Keith W., 2013. "Intrafirm causal ambiguity in an international context," International Business Review, Elsevier, vol. 22(1), pages 32-46.
  47. Xia Jun & Marshall S. Jiang & Sali Li & Preet S. Aulakh, 2014. "Practice Standardization in Cross-Border Activities of Multinational Corporations: A Resource Dependence Perspective," Management International Review, Springer, vol. 54(5), pages 707-734, October.
  48. Quester, P. G. & Conduit, J., 1996. "Standardisation, centralisation and marketing in multinational companies," International Business Review, Elsevier, vol. 5(4), pages 395-421, August.
  49. Cui, Yu & Jiao, Jie & Jiao, Hao, 2016. "Technological innovation in Brazil, Russia, India, China, and South Africa (BRICS): An organizational ecology perspective," Technological Forecasting and Social Change, Elsevier, vol. 107(C), pages 28-36.
  50. Victoria Ann SEITZ & Olesia LUPU & Nabil RAZZOUK & Ka Man Carman CHU, 2009. "Print Advertising In The Us And Hong Kong: A Comparative Analysis," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 125-148, November.
  51. Yang Liu & Yongjiang Shi, 2017. "Understanding International Product Strategy In Multinational Corporations Through New Product Development Approaches And Evolution," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(07), pages 1-23, October.
  52. Wang, Na & Hua, Ying & Wu, Guoying & Zhao, Chunxia & Wang, Yonggui, 2019. "Reverse transfer of innovation and subsidiary power: A moderated mediation model," Journal of Business Research, Elsevier, vol. 103(C), pages 328-337.
  53. Lee, Keon Bong & Wong, Veronica, 2012. "Organizational coordination, development proficiency, and on-time completion of development and international rollout: A contingency analysis of external environments," Journal of Business Research, Elsevier, vol. 65(3), pages 389-401.
  54. Parthajit Doley & Mithun J. Sharma, 2020. "Network Centrality Measure as an Indicator for Standardized Advertising Strategy in Economically Similar Countries," Global Business Review, International Management Institute, vol. 21(6), pages 1406-1426, December.
  55. Calantone, Roger J. & Kim, Daekwan & Schmidt, Jeffrey B. & Cavusgil, S. Tamer, 2006. "The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison," Journal of Business Research, Elsevier, vol. 59(2), pages 176-185, February.
  56. Ripollés, Maria & Blesa, Andreu, 2012. "International new ventures as “small multinationals”: The importance of marketing capabilities," Journal of World Business, Elsevier, vol. 47(2), pages 277-287.
  57. Andrzej Sznajder & Marzanna Katarzyna Witek-Hajduk, 2009. "Strategie marketingowe polskich przedsiębiorstw przemysłu lekkiego na rynku Unii Europejskiej - standaryzacja i adaptacja," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 4, pages 25-54.
  58. Ricardo Jorge Fernandes Coutinho & Raquel Meneses Moutinho, 2012. "Generational Succession as a Trigger for Family Business Internationalization," Economics and Management Research Projects: An International Journal, Open Access International Journals, vol. 2(1), pages 1-17, February.
  59. Kuivalainen, Olli & Sundqvist, Sanna & Servais, Per, 2007. "Firms' degree of born-globalness, international entrepreneurial orientation and export performance," Journal of World Business, Elsevier, vol. 42(3), pages 253-267, September.
  60. Yan, Ji & Tsinopoulos, Christos & Xiong, Yu, 2021. "Unpacking the impact of innovation ambidexterity on export performance: Microfoundations and infrastructure investment," International Business Review, Elsevier, vol. 30(1).
  61. Goudarz Azar & Rian Drogendijk, 2014. "Psychic Distance, Innovation, and Firm Performance," Management International Review, Springer, vol. 54(5), pages 581-613, October.
  62. Hultman, Magnus & Iveson, Abbie & Oghazi, Pejvak, 2023. "Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance," Journal of Business Research, Elsevier, vol. 159(C).
  63. Fastoso, Fernando & Whitelock, Jeryl, 2010. "Regionalization vs. globalization in advertising research: Insights from five decades of academic study," Journal of International Management, Elsevier, vol. 16(1), pages 32-42, March.
  64. Golovko, Elena & Lopes-Bento, Cindy & Sofka, Wolfgang, 2022. "Marketing learning by exporting – how export-induced marketing expenditures improve firm performance," Journal of Business Research, Elsevier, vol. 150(C), pages 194-207.
  65. Katrijn Gielens & Marnik G. Dekimpe, 2004. "How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies," LICOS Discussion Papers 14604, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
  66. Morgan, Robert E. & Katsikeas, Constantine S., 1997. "Export stimuli: Export intention compared with export activity," International Business Review, Elsevier, vol. 6(5), pages 477-499, October.
  67. Andonova, Veneta & Losada-Otálora, Mauricio, 2020. "Understanding the interplay between brand and innovation orientation: Evidence from emerging multinationals," Journal of Business Research, Elsevier, vol. 119(C), pages 540-552.
  68. Parhizkar, Omid & Miller, Chad R. & Smith, Robert L., 2010. "Private sector development implications of the export performance determinants of U.S. small-medium forest enterprises to Mexico, Europe, and Asia," Forest Policy and Economics, Elsevier, vol. 12(5), pages 387-396, June.
  69. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Coudounaris, Dafnis N., 2010. "Five decades of business research into exporting: A bibliographic analysis," Journal of International Management, Elsevier, vol. 16(1), pages 78-91, March.
  70. López Rodríguez, José & García Rodríguez, Rafael M., 2005. "Technology and export behaviour: A resource-based view approach," International Business Review, Elsevier, vol. 14(5), pages 539-557, October.
  71. Poulis, Konstantinos & Poulis, Efthimios & Plakoyiannaki, Emmanuella, 2013. "The role of context in case study selection: An international business perspective," International Business Review, Elsevier, vol. 22(1), pages 304-314.
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