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Message Order Effects in Persuasion: An Attitude Strength Perspective

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Cited by:

  1. Muthukrishnan, A. V. & Pham, Michel Tuan & Mungale, Amitabh, 1999. "Comparison Opportunity and Judgment Revision," Organizational Behavior and Human Decision Processes, Elsevier, vol. 80(3), pages 228-251, December.
  2. Heejae Shin & Wirawan Dahana, 2017. "Asymmetric Persuasive Effects of Gain- and Loss-related Messages in Electronic Word of Mouth," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(12), pages 1-82, November.
  3. Funk, Daniel C. & Haugtvedt, Curtis P. & Howard, Dennis R., 2000. "Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications," Sport Management Review, Elsevier, vol. 3(2), pages 125-144, November.
  4. Kun Chen & Stephen J. Newell & Gang Kou & Lei Zhang & Chen Hua Li, 2017. "Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 362-374, August.
  5. Sang-Hyeak Yoon & Hee-Woong Kim, 2019. "What content and context factors lead to selection of a video clip? The heuristic route perspective," Electronic Commerce Research, Springer, vol. 19(3), pages 603-627, September.
  6. Khandeparkar, Kapil & Motiani, Manoj & Sharma, Amalesh, 2021. "Thank you for not smoking – A multi-method investigation to understand the effect of anti-smoking warnings in television programs," Journal of Business Research, Elsevier, vol. 128(C), pages 462-472.
  7. Soumya Mukhopadhyay & V Kumar & Amalesh Sharma & Tuck Siong Chung, 2022. "Impact of review narrativity on sales in a competitive environment," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2538-2556, June.
  8. Ebert, Jane E. J. & Gilbert, Daniel Todd & Wilson, Timothy D., 2009. "Forecasting and Backcasting: Predicting the Impact of Events on the Future," Scholarly Articles 3549374, Harvard University Department of Economics.
  9. Wang, Yihan & Zhong, Ke & Liu, Qihua, 2022. "Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review," Journal of Business Research, Elsevier, vol. 140(C), pages 403-419.
  10. Bharadwaj, Neeraj & Ballings, Michel & Naik, Prasad A., 2020. "Cross-Media Consumption: Insights from Super Bowl Advertising," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 17-31.
  11. Kaushik, Kapil & Mishra, Rajhans & Rana, Nripendra P. & Dwivedi, Yogesh K., 2018. "Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 21-32.
  12. Yang Jiang & Yi-Chun (Chad) Ho & Xiangbin Yan & Yong Tan, 2022. "What’s in a “Username”? The Effect of Perceived Anonymity on Herding in Crowdfunding," Information Systems Research, INFORMS, vol. 33(1), pages 1-17, March.
  13. Alberto Barchetti & Emma Neybert & Susan Powell Mantel & Frank R. Kardes, 2022. "The Half-Truth Effect and Its Implications for Sustainability," Sustainability, MDPI, vol. 14(11), pages 1-19, June.
  14. Xu, Xianying & Huang, Yinghua, 2019. "Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 231-241.
  15. Gierl, Heribert & Stiegelmayr, Karin, 2012. "Erzeugt nicht-diagnostische Information einen Reihenfolge-Effekt im Fall der attributweisen Informationspräsentation?," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 127-152.
  16. Oksana Loginova, 2008. "Exposure Order Effects and Advertising Competition," Working Papers 0806, Department of Economics, University of Missouri.
  17. Bigne, Enrique & Chatzipanagiotou, Kalliopi & Ruiz, Carla, 2020. "Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited," Journal of Business Research, Elsevier, vol. 115(C), pages 403-416.
  18. Sylvie Huet & Guillaume Deffuant, 2008. "Differential Equation Models Derived from an Individual-Based Model Can Help to Understand Emergent Effects," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 11(2), pages 1-10.
  19. Mark Fenton‐O'Creevy & David Tuckett, 2022. "Selecting futures: The role of conviction, narratives, ambivalence, and constructive doubt," Futures & Foresight Science, John Wiley & Sons, vol. 4(3-4), September.
  20. Schwaiger, Rene & Kirchler, Michael & Lindner, Florian & Weitzel, Utz, 2020. "Determinants of investor expectations and satisfaction. A study with financial professionals," Journal of Economic Dynamics and Control, Elsevier, vol. 110(C).
  21. Deepa Chandrasekaran & Raji Srinivasan & Debika Sihi, 2018. "Effects of offline ad content on online brand search: insights from super bowl advertising," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 403-430, May.
  22. Francesco Cerigioni & Simone Galperti, 2021. "Listing specs: The effect of framing attributes on choice," Economics Working Papers 1775, Department of Economics and Business, Universitat Pompeu Fabra.
  23. Purnawirawan, Nathalia & De Pelsmacker, Patrick & Dens, Nathalie, 2012. "Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 244-255.
  24. Loginova, Oksana, 2009. "Exposure order effects and advertising competition," Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 528-538, August.
  25. Dawar, Niraj & Lei, Jing, 2009. "Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations," Journal of Business Research, Elsevier, vol. 62(4), pages 509-516, April.
  26. Grosshans, Daniel & Zeisberger, Stefan, 2018. "All’s well that ends well? On the importance of how returns are achieved," Journal of Banking & Finance, Elsevier, vol. 87(C), pages 397-410.
  27. Xu, Yunjie (Calvin) & Kim, Hee-Woong, 2008. "Order Effect and Vendor Inspection in Online Comparison Shopping," Journal of Retailing, Elsevier, vol. 84(4), pages 477-486.
  28. Joshua J. Clarkson & Alan D. J. Cooke & Nathanael S. Martin, 2023. "Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements," Marketing Letters, Springer, vol. 34(3), pages 383-395, September.
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