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A Comparison of Online and Offline Consumer Brand Loyalty

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  1. Alon Eizenberg, 2016. "Estimating the impact of interacting with sales representatives on customer-specific revenue and churn behavior," Quantitative Marketing and Economics (QME), Springer, vol. 14(4), pages 325-351, December.
  2. González-Benito, Óscar & Martos-Partal, Mercedes & San Martín, Sonia, 2015. "Brands as substitutes for the need for touch in online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 121-125.
  3. Zhiqiang (Eric) Zheng & Peter Fader & Balaji Padmanabhan, 2012. "From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data," Information Systems Research, INFORMS, vol. 23(3-part-1), pages 698-720, September.
  4. Ashish Agarwal & Tridas Mukhopadhyay, 2016. "The Impact of Competing Ads on Click Performance in Sponsored Search," Information Systems Research, INFORMS, vol. 27(3), pages 538-557.
  5. Liu, Kang Ernest & Shiu, Ji-Liang & Sun, Chia-Hung, 2013. "How different are consumers in Internet auction markets? Evidence from Japan and Taiwan," Japan and the World Economy, Elsevier, vol. 28(C), pages 1-12.
  6. Hui-Hsin HUANG, 2014. "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 15-27.
  7. Victor-George CONSTANTINESCU & Iuliana CONSTANTIN & Catalina Gabriela BELGIU CUREA, 2017. "Promotion Strategies in Online Marketing," Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Sociale/ Logos Universality Mentality Education Novelty - Section: Social Sciences, Editura Lumen, Department of Economics, vol. 6(1), pages 73-82, June.
  8. David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
  9. Chu, Junhong & Arce-Urriza, Marta & Cebollada-Calvo, José-Javier & Chintagunta, Pradeep K., 2010. "An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 251-268.
  10. Jie Xu & Ming Gao & Yina Zhang, 2021. "The variations in individual consumption change and the substitution effect under the shock of COVID‐19: Evidence from payment system data in China," Growth and Change, Wiley Blackwell, vol. 52(2), pages 990-1010, June.
  11. Pozzi, Andrea, 2013. "E-commerce as a stockpiling technology: Implications for consumer savings," International Journal of Industrial Organization, Elsevier, vol. 31(6), pages 677-689.
  12. Riquelme, Isabel P. & Román, Sergio & Iacobucci, Dawn, 2016. "Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 16-26.
  13. Cebollada, Javier & Chu, Yanlai & Jiang, Zhiying, 2019. "Online Category Pricing at a Multichannel Grocery Retailer," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 52-69.
  14. H. Holly Wang & Yu Jiang & Shaosheng Jin & Qiujie Zheng, 2022. "New online market connecting Chinese consumers and small farms to improve food safety and environment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 70(4), pages 305-324, December.
  15. Hitesh Sood & Rajendra Prasad Sharma, 2021. "Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India," FIIB Business Review, , vol. 12(4), pages 415-424, December.
  16. Oksana Loginova, 2007. "Real and Virtual Competition," Working Papers 0715, Department of Economics, University of Missouri.
  17. Pauwels, Koen & Leeflang, Peter S.H. & Teerling, Marije L. & Huizingh, K.R. Eelko, 2011. "Does Online Information Drive Offline Revenues?," Journal of Retailing, Elsevier, vol. 87(1), pages 1-17.
  18. Dawes, John, 2022. "Factors that influence manufacturer and store brand behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  19. Nenycz-Thiel, Magda & Beal, Virginia & Ludwichowska, Gosia & Romaniuk, Jenni, 2013. "Investigating the accuracy of self-reports of brand usage behavior," Journal of Business Research, Elsevier, vol. 66(2), pages 224-232.
  20. Tracy Wangechi Maina & Jackson Ndolo, 2019. "To Buy Online or Not? An Analysis of Online Consumer Decision Making," International Journal of Science and Business, IJSAB International, vol. 3(3), pages 135-140.
  21. Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
  22. Davis, Robert & Smith, Sandra D. & Lang, Bodo U., 2017. "A comparison of online and offline gender and goal directed shopping online," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 118-125.
  23. Trinh, Giang & Dawes, John, 2020. "A comparison of brand loyalty between on the go and take-home consumption purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  24. Youngsoo Kim & Ramayya Krishnan, 2015. "On Product-Level Uncertainty and Online Purchase Behavior: An Empirical Analysis," Management Science, INFORMS, vol. 61(10), pages 2449-2467, October.
  25. Oksana Loginova, 2009. "Real And Virtual Competition," Journal of Industrial Economics, Wiley Blackwell, vol. 57(2), pages 319-342, June.
  26. Zhao, Lan & Nagurney, Anna, 2008. "A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms," European Journal of Operational Research, Elsevier, vol. 187(2), pages 456-472, June.
  27. Ailawadi, Kusum L. & Beauchamp, J.P. & Donthu, Naveen & Gauri, Dinesh K. & Shankar, Venkatesh, 2009. "Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research," Journal of Retailing, Elsevier, vol. 85(1), pages 42-55.
  28. Aron Culotta & Jennifer Cutler, 2016. "Mining Brand Perceptions from Twitter Social Networks," Marketing Science, INFORMS, vol. 35(3), pages 343-362, May.
  29. Xianjin Tu & Victor Shi & Ming Zhang & Gangwu Lv, 2021. "The Impact of Residents’ Online Consumption on Offline Consumption—An Ordered Probit Semi-Parametric Estimation Method," Sustainability, MDPI, vol. 13(18), pages 1-16, September.
  30. Vaishnav, Bharat & Ray, Sourav, 2023. "A thematic exploration of the evolution of research in multichannel marketing," Journal of Business Research, Elsevier, vol. 157(C).
  31. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
  32. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2012. "Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 192-201.
  33. Rachel J.C. Chen, 2013. "How Can Stores Sustain Their Businesses? From Shopping Behaviors and Motivations to Environment Preferences," Sustainability, MDPI, vol. 5(2), pages 1-12, February.
  34. Onesun Steve Yoo & Rakesh Sarin, 2018. "Consumer Choice and Market Outcomes Under Ambiguity in Product Quality," Marketing Science, INFORMS, vol. 37(3), pages 445-468, May.
  35. Vipul Pare & John Dawes, 2012. "The persistence of excess brand loyalty over multiple years," Marketing Letters, Springer, vol. 23(1), pages 163-175, March.
  36. Habel, Cullen & Lockshin, Larry, 2013. "Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy," Journal of Business Research, Elsevier, vol. 66(9), pages 1448-1456.
  37. Pentina, Iryna & Pelton, Lou E. & Hasty, Ronald W., 2009. "Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation," Journal of Retailing, Elsevier, vol. 85(2), pages 177-193.
  38. Yunhui Huang & Kai H. Lim & Zhijie Lin & Shunping Han, 2019. "Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference," Information Systems Research, INFORMS, vol. 30(3), pages 963-979, September.
  39. Gauthier Casteran & Polymeros Chrysochou & Lars Meyer-Waarden, 2019. "Brand loyalty evolution and the impact of category characteristics," Marketing Letters, Springer, vol. 30(1), pages 57-73, March.
  40. J. Miguel Villas-Boas, 2004. "Consumer Learning, Brand Loyalty, and Competition," Marketing Science, INFORMS, vol. 23(1), pages 134-145, December.
  41. Savannah Wei Shi & Jie Zhang, 2014. "Usage Experience with Decision Aids and Evolution of Online Purchase Behavior," Marketing Science, INFORMS, vol. 33(6), pages 871-882, November.
  42. Paul, J. & Agatz, N.A.H. & Fransoo, J.C., 2021. "Towards Profitable Growth in E-Grocery Retailing - the Role of Store and Household Density," ERIM Report Series Research in Management ERS-2021-009-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  43. Michael Lewis & Vishal Singh & Scott Fay, 2006. "An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions," Marketing Science, INFORMS, vol. 25(1), pages 51-64, 01-02.
  44. Scott Neslin & Kinshuk Jerath & Anand Bodapati & Eric Bradlow & John Deighton & Sonja Gensler & Leonard Lee & Elisa Montaguti & Rahul Telang & Raj Venkatesan & Peter Verhoef & Z. Zhang, 2014. "The interrelationships between brand and channel choice," Marketing Letters, Springer, vol. 25(3), pages 319-330, September.
  45. Hult, G. Tomas M. & Sharma, Pratyush Nidhi & Morgeson, Forrest V. & Zhang, Yufei, 2019. "Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?," Journal of Retailing, Elsevier, vol. 95(1), pages 10-23.
  46. M. Serkan Akturk & Michael Ketzenberg, 2022. "Impact of Competitor Store Closures on a Major Retailer," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 715-730, February.
  47. Junhong Chu & Pradeep Chintagunta & Javier Cebollada, 2008. "Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels," Marketing Science, INFORMS, vol. 27(2), pages 283-299, 03-04.
  48. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
  49. Hwa-Kyung Kim & Timothy J. Lee, 2018. "Brand Equity of a Tourist Destination," Sustainability, MDPI, vol. 10(2), pages 1-21, February.
  50. Davis, Robert & Sheriff, Kevin & Owen, Kim, 2019. "Conceptualising and measuring consumer authenticity online," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 17-31.
  51. Bonnet, Céline & Etcheverry, Clara, 2021. "The Impact of Online Grocery Shopping on Retail Competition and Profit Sharing: an Empirical Evidence of the French Soft Drink Market," TSE Working Papers 21-1225, Toulouse School of Economics (TSE), revised Jan 2022.
  52. Neeru Malhotra & Sunil Sahadev & P. S. H. Leeflang & Keyoor Purani, 2021. "New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis," Information Systems Frontiers, Springer, vol. 23(6), pages 1521-1536, December.
  53. Steven M. Shugan, 2004. "The Impact of Advancing Technology on Marketing and Academic Research," Marketing Science, INFORMS, vol. 23(4), pages 469-475.
  54. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2013. "Comparing methods to separate treatment from self-selection effects in an online banking setting," Journal of Business Research, Elsevier, vol. 66(9), pages 1272-1278.
  55. Gielens, Katrijn & Steenkamp, Jan-Benedict E.M., 2019. "Branding in the era of digital (dis)intermediation," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 367-384.
  56. Kinshuk Jerath & Anuj Kumar & Serguei Netessine, 2015. "An Information Stock Model of Customer Behavior in Multichannel Customer Support Services," Manufacturing & Service Operations Management, INFORMS, vol. 17(3), pages 368-383, July.
  57. Verhagen, Tibert & Dolen, Willemijn van, 2007. "Explaining Online Purchase Intentions: A Multi-Channel Store Image Perspective," Serie Research Memoranda 0008, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
  58. Davis, Robert & Piven, Inna & Breazeale, Michael, 2014. "Conceptualizing the brand in social media community: The five sources model," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 468-481.
  59. Steven M. Shugan, 2005. "Brand Loyalty Programs: Are They Shams?," Marketing Science, INFORMS, vol. 24(2), pages 185-193.
  60. Wang, Jessie J. & Lalwani, Ashok K. & DelVecchio, Devon, 2022. "The Impact of Power Distance Belief on Consumers' Brand Preferences," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 804-823.
  61. Arief Helmi & Rita Komaladewi & Vita Sarasi & Ledy Yolanda, 2023. "Characterizing Young Consumer Online Shopping Style: Indonesian Evidence," Sustainability, MDPI, vol. 15(5), pages 1-12, February.
  62. Vikas Mittal & Eugene W. Anderson & Akin Sayrak & Pandu Tadikamalla, 2005. "Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction," Marketing Science, INFORMS, vol. 24(4), pages 544-555, August.
  63. McClure, Clair & Seock, Yoo-Kyoung, 2020. "The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  64. Steven M. Shugan, 2004. "Endogeneity in Marketing Decision Models," Marketing Science, INFORMS, vol. 23(1), pages 1-3.
  65. Harris-Lagoudakis, Katherine, 2023. "The effect of online shopping channels on brand choice, product exploration and price elasticities," International Journal of Industrial Organization, Elsevier, vol. 87(C).
  66. Jie Zhang & Lakshman Krishnamurthi, 2004. "Customizing Promotions in Online Stores," Marketing Science, INFORMS, vol. 23(4), pages 561-578, June.
  67. Banerjee, Arindam & Banerjee, Tanushri, 2016. "Web Content Analysis of Online Grocery Shopping Web Sites in India," IIMA Working Papers WP2016-03-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  68. Saini, Yvonne K. & Lynch, John G., 2016. "The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 702-705.
  69. Jung, Sang-Uk & Zhu, John & Gruca, Thomas S., 2016. "A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets," Journal of Business Research, Elsevier, vol. 69(12), pages 5901-5908.
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