The persistence of excess brand loyalty over multiple years
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 23 (2012)
Issue (Month): 1 (March)
Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100312
Brand loyalty; Private labels; Double jeopardy; Dirichlet model;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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