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A replication study of two brand-loyalty measures

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  • Uncles, M. D.
  • Hammond, K. A.
  • Ehrenberg, A. S. C.
  • Davis, R. E.
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    File URL: http://www.sciencedirect.com/science/article/B6VCT-48MYH4K-8G/2/63443f8d948c60e6ae1c40a7d7cb61db
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    Bibliographic Info

    Article provided by Elsevier in its journal European Journal of Operational Research.

    Volume (Year): 76 (1994)
    Issue (Month): 2 (July)
    Pages: 375-384

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    Handle: RePEc:eee:ejores:v:76:y:1994:i:2:p:375-384

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    Web page: http://www.elsevier.com/locate/eor

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    Cited by:
    1. Nadja Silberhorn & Lutz Hildebrandt, 2012. "Does umbrella branding really work? Investigating cross-category brand loyalty," SFB 649 Discussion Papers SFB649DP2012-028, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    2. Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
    3. Vipul Pare & John Dawes, 2012. "The persistence of excess brand loyalty over multiple years," Marketing Letters, Springer, vol. 23(1), pages 163-175, March.
    4. Yim, Chi Kin & Kannan, P. K., 1999. "Consumer Behavioral Loyalty:: A Segmentation Model and Analysis," Journal of Business Research, Elsevier, vol. 44(2), pages 75-92, February.

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