IDEAS home Printed from https://ideas.repec.org/r/hal/journl/hal-01822665.html
   My bibliography  Save this item

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
  2. Greenacre, Luke & Freeman, Lynne & Donald, Melissa, 2013. "Contrasting social network and tribal theories: An applied perspective," Journal of Business Research, Elsevier, vol. 66(7), pages 948-954.
  3. Ariadne Beatrice Kapetanaki & Wendy J. Wills & Giada Danesi & Neil H. Spencer, 2019. "Socioeconomic Differences and the Potential Role of Tribes in Young People’s Food and Drink Purchasing Outside School at Lunchtime," IJERPH, MDPI, vol. 16(14), pages 1-15, July.
  4. Grębosz-Krawczyk Magdalena & Pointet Jean-Marc, 2017. "Co-branding Strategy as a Source of Innovation on International Market," Journal of Intercultural Management, Sciendo, vol. 9(3), pages 63-77, September.
  5. de Lassus, Christel & Anido Freire, N., 2014. "Access to the luxury brand myth in pop-up stores: A netnographic and semiotic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 61-68.
  6. Boyaval, Marine & Herbert, Maud, 2018. "One for all and all for one? The bliss and torment in communal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 412-422.
  7. Rodrigo César Tavares Cavalcanti & André Luiz Maranhão de Souza-Leão & Bruno Melo Moura, 2021. "Fan Affirmation: Alethurgy on an Indie Music Fandom," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 25(5), pages 190395-1903.
  8. Veloutsou, Cleopatra & Moutinho, Luiz, 2009. "Brand relationships through brand reputation and brand tribalism," Journal of Business Research, Elsevier, vol. 62(3), pages 314-322, March.
  9. Tran, Gina A. & Strutton, David, 2020. "Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  10. Mardon, Rebecca & Molesworth, Mike & Grigore, Georgiana, 2018. "YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 443-454.
  11. Nuttall, Peter & Arnold, Sally & Carless, Luke & Crockford, Lily & Finnamore, Katie & Frazier, Richard & Hill, Alicia, 2011. "Understanding music consumption through a tribal lens," Journal of Retailing and Consumer Services, Elsevier, vol. 18(2), pages 152-159.
  12. Popp, Bastian & Woratschek, Herbert, 2016. "Introducing branded communities in sport for building strong brand relations in social media," Sport Management Review, Elsevier, vol. 19(2), pages 183-197.
  13. Nielsen, Kristian Roed, 2018. "Crowdfunding through a partial organization lens – The co-dependent organization," European Management Journal, Elsevier, vol. 36(6), pages 695-707.
  14. Neil Higgs, 2007. "Measuring and understanding the well-being of South Africans: Everyday quality of life in South Africa," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 81(2), pages 331-356, April.
  15. Saumya Bandara & Ravindra Dissanayake, 2021. "Tribalism and Radicalisation: A Critical Review on Marketing and Branding Practices in Developing Social Cohesion," Technium Social Sciences Journal, Technium Science, vol. 16(1), pages 420-437, February.
  16. Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014. "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
  17. Sharifah Faridah Syed Alwi & T. C. Melewar & Maria Teresa Cuomo & Manfred Schwaiger, 2020. "Digital Society and Corporate Reputation: Towards the Next Generation of Insights," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 129-132, August.
  18. Debucquet, G. & Guillotreau, P. & Lazuech, G. & Salladarré, F. & Troiville, J., 2020. "Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France," Review of Agricultural, Food and Environmental Studies, Institut National de la Recherche Agronomique (INRA), vol. 101(4), January.
  19. Douglas Bryson & Glyn Atwal & Peter Hultén & Klaus Heine, 2021. "Antecedents of Luxury Brand Hate : A Quantitative Study," Post-Print hal-03188197, HAL.
  20. Syrjälä, Henna, 2016. "Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist," Journal of Business Research, Elsevier, vol. 69(1), pages 177-190.
  21. Umberto Rosin & Michele Bonazzi & Francesco Casarin, 2021. "eWOM and growth strategies for the tourism industry in maritime museum networks. The case of the Arca Adriatica tourist product," Working Papers 03, Department of Management, Università Ca' Foscari Venezia.
  22. Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
  23. Margurite Hook & Stacey Baxter & Alicia Kulczynski, 2018. "Antecedents and consequences of participation in brand communities: a literature review," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 277-292, July.
  24. Luigi Cantone & Pierpaolo Testa & Teresa Marrone, 2022. "Issues in defining and placing consumer brand engagement," Italian Journal of Marketing, Springer, vol. 2022(2), pages 135-172, June.
  25. Lóránt Dénes Dávid & János Csapó & Ákos Nagy & Mária Törőcsik, 2020. "Can We Understand Non-Tourism as a Form of Sustainable Tourism? The Role of Lifestyle and Motivations behind Non-Traveling Based on the Hungarian Example," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
  26. Pedeliento, Giuseppe & Bettinelli, Cristina & Andreini, Daniela & Bergamaschi, Mara, 2018. "Consumer entrepreneurship and cultural innovation: The case of GinO12," Journal of Business Research, Elsevier, vol. 92(C), pages 431-442.
  27. Anido Freire, N., 2014. "When luxury advertising adds the identitary values of luxury: A semiotic analysis," Journal of Business Research, Elsevier, vol. 67(12), pages 2666-2675.
  28. Canavan, Brendan & McCamley, Claire, 2020. "The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor," Journal of Business Research, Elsevier, vol. 107(C), pages 222-230.
  29. Zajadacz Alina & Minkwitz Aleksandra, 2020. "Using Social Media Data to Plan for Tourism," Quaestiones Geographicae, Sciendo, vol. 39(3), pages 125-138, September.
  30. Luis Miguel Ferreira & Joao Carlos Menezes, 2020. "How Costumers’ Way of Life Influence the Value Co-Creation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 72-93.
  31. repec:thr:techub:10016:y:2021:i:1:p:420-437 is not listed on IDEAS
  32. Dean, Dianne & Arroyo-Gamez, Ramon E. & Punjaisri, Khanyapuss & Pich, Christopher, 2016. "Internal brand co-creation: The experiential brand meaning cycle in higher education," Journal of Business Research, Elsevier, vol. 69(8), pages 3041-3048.
  33. Chapman, Alexis & Dilmperi, Athina, 2022. "Luxury brand value co-creation with online brand communities in the service encounter," Journal of Business Research, Elsevier, vol. 144(C), pages 902-921.
  34. Kumar, Jitender & Kumar, Vikas, 2020. "Drivers of brand community engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  35. Jeremy J. Sierra & Harry A. Taute, 2019. "Brand tribalism in technology and sport: determinants and outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 209-225, March.
  36. Angelica-Nicoleta NECULAESEI (ONEA), 2017. "Ethnomarketing And Tribal Marketing – General Issues," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 121-127, December.
  37. Hauke A. Wetzel & Stefan Hattula & Maik Hammerschmidt & Harald J. Heerde, 2018. "Building and leveraging sports brands: evidence from 50 years of German professional soccer," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 591-611, July.
  38. Seraj, Mina, 2012. "We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 209-222.
  39. Hollebeek, Linda D. & Belk, Russell, 2021. "Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 387-401.
  40. Hemant C. Sashittal & Avan R. Jassawalla, 0. "The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-12.
  41. Ranfagni, Silvia & Runfola, Andrea, 2018. "Connecting passion: Distinctive features from emerging entrepreneurial profiles," Journal of Business Research, Elsevier, vol. 92(C), pages 403-411.
  42. Consoli, Domenico & Musso, Fabio, 2010. "Marketing 2.0: A new marketing strategy," MPRA Paper 31116, University Library of Munich, Germany.
  43. Hewer, Paul & Brownlie, Douglas & Kerrigan, Finola, 2013. "‘The exploding plastic inevitable’: ‘Branding being’, brand Warhol & the factory years," Scandinavian Journal of Management, Elsevier, vol. 29(2), pages 184-193.
  44. Serife YAZGAN PEKTAS & Azize HASSAN, 2020. "The Effect of Digital Content Marketing on Tourists’ Purchase Intention," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 6(1), pages 79-98, June.
  45. Healy, Michael John & Beverland, Michael B., 2016. "Being sub-culturally authentic and acceptable to the mainstream: Civilizing practices and self-authentication," Journal of Business Research, Elsevier, vol. 69(1), pages 224-233.
  46. D. T. Vergura, 2013. "Recreational Gamblers’ Perspective Of Gambling: An Exploratory Study," Economics Department Working Papers 2013-MK01, Department of Economics, Parma University (Italy).
  47. Frolov, Daniil & Shulimova, Anna, 2014. "The Institutionalization of Socio-Responsible Business: Global Trends and Regional Features," MPRA Paper 54963, University Library of Munich, Germany.
  48. Eugenio POMARICI & Riccardo VECCHIO, 2013. "The Italian olive oil industry in the global competitive scenario," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 59(8), pages 361-372.
  49. Bouchet, Patrick & Bodet, Guillaume & Bernache-Assollant, Iouri & Kada, Faycel, 2011. "Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale," Sport Management Review, Elsevier, vol. 14(1), pages 42-53, February.
  50. Merk, Michaela & Michel, Géraldine, 2019. "The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception," Journal of Business Research, Elsevier, vol. 102(C), pages 339-352.
  51. Baraldi, Enrico & Gressetvold, Espen & Harrison, Debbie, 2012. "Resource interaction in inter-organizational networks: Foundations, comparison, and a research agenda," Journal of Business Research, Elsevier, vol. 65(2), pages 266-276.
  52. Soniya Billore, 2021. "Cultural Consumption and Citizen Engagement—Strategies for Built Heritage Conservation and Sustainable Development. A Case Study of Indore City, India," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
  53. Sedki Karoui & Romdhane Khemkhem, 2016. "To more understanding the "Halal" market and the Islamic Consumer-Factors affecting the Islamic Purchasing Behavior," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(8), pages 65-99, August.
  54. Stoeckl, Verena E. & Luedicke, Marius K., 2015. "Doing well while doing good? An integrative review of marketing criticism and response," Journal of Business Research, Elsevier, vol. 68(12), pages 2452-2463.
  55. Przegalinska, Aleksandra & Ciechanowski, Leon & Stroz, Anna & Gloor, Peter & Mazurek, Grzegorz, 2019. "In bot we trust: A new methodology of chatbot performance measures," Business Horizons, Elsevier, vol. 62(6), pages 785-797.
  56. Boisvert, Jean & Christodoulides, George & Sajid Khan, M., 2023. "Toward a better understanding of key determinants and consequences of masstige consumption," Journal of Business Research, Elsevier, vol. 161(C).
  57. Line Schmeltz & Anna Karina Kjeldsen, 2019. "Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 304-316, May.
  58. Michaela Merk & Géraldine Michel, 2019. "The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception," Post-Print hal-02045833, HAL.
  59. Payne, Adrian & Storbacka, Kaj & Frow, Pennie & Knox, Simon, 2009. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research, Elsevier, vol. 62(3), pages 379-389, March.
  60. Goulding, Christina & Saren, Michael, 2016. "Transformation, transcendence, and temporality in theatrical consumption," Journal of Business Research, Elsevier, vol. 69(1), pages 216-223.
  61. Ana Raluca CHIOSA & Bogdan ANASTASIEI, 2018. "What Takes Consumers To Develop Brand Advocacy On Facebook," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 131-140, December.
  62. Darragh O’Reilly, 2011. "Leisure Tribe-onomics," Chapters, in: Samuel Cameron (ed.), Handbook on the Economics of Leisure, chapter 12, Edward Elgar Publishing.
  63. Ciechanowski, Leon & Jemielniak, Dariusz & Gloor, Peter A., 2020. "TUTORIAL: AI research without coding: The art of fighting without fighting: Data science for qualitative researchers," Journal of Business Research, Elsevier, vol. 117(C), pages 322-330.
  64. Wang, Jeff Jianfeng & Zhao, Xin & Li, Julie Juan, 2013. "Group Buying: A Strategic Form of Consumer Collective," Journal of Retailing, Elsevier, vol. 89(3), pages 338-351.
  65. Hemant C. Sashittal & Avan R. Jassawalla, 2020. "The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 679-690, November.
  66. Vorobjovas-Pinta, Oskaras, 2018. "Gay neo-tribes: Exploration of travel behaviour and space," Annals of Tourism Research, Elsevier, vol. 72(C), pages 1-10.
  67. Olya, Hossein G.T. & Lee, Choong-Ki & Lee, Yong-Ki & Reisinger, Yvette, 2019. "What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 195-205.
  68. Contreras, Dante & Elacqua, Gregory & Martinez, Matías & Miranda, Álvaro, 2016. "Bullying, identity and school performance: Evidence from Chile," International Journal of Educational Development, Elsevier, vol. 51(C), pages 147-162.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.