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Contrasting social network and tribal theories: An applied perspective

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  • Greenacre, Luke
  • Freeman, Lynne
  • Donald, Melissa

Abstract

This paper compares social network and tribal theory for their fit with the behaviour of real music communities. These theoretical perspectives are attracting considerable attention as researchers and practitioners search for ways to conceptualise, measure, and interact with communities of consumers. The bases for this comparison are how these perspectives treat community boundary demarcation, communication processes, and the temporal order of events in community creation. Results indicate that social network theory provides a better fit with the behaviour of real communities. These results imply that the a-priori expectation should be that consumer communities conform to the social processes suggested by social network theory. However important exceptions exist for the selective use of tribal perspectives.

Suggested Citation

  • Greenacre, Luke & Freeman, Lynne & Donald, Melissa, 2013. "Contrasting social network and tribal theories: An applied perspective," Journal of Business Research, Elsevier, vol. 66(7), pages 948-954.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:7:p:948-954
    DOI: 10.1016/j.jbusres.2011.12.015
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    References listed on IDEAS

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    Cited by:

    1. Asbaş Caner & Şenyuva Zühal & Tuzlukaya Şule, 2022. "New Organizations in Complex Networks: Survival and Success," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(1), pages 11-39, March.
    2. Monica Scarano & Oliviane Brodin, 2020. "Understanding the modification of a customer network based on the circulation of products and brands between members of a personal network [Comprendre la modification d'un réseau de consommateurs à," Post-Print hal-03349533, HAL.
    3. von Wallpach, Sylvia & Hemetsberger, Andrea & Espersen, Peter, 2017. "Performing identities: Processes of brand and stakeholder identity co-construction," Journal of Business Research, Elsevier, vol. 70(C), pages 443-452.
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    6. Vorobjovas-Pinta, Oskaras, 2018. "Gay neo-tribes: Exploration of travel behaviour and space," Annals of Tourism Research, Elsevier, vol. 72(C), pages 1-10.

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