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Marketing to subsistence consumers: Lessons from practice

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  1. Virgilio Panapanaan & Tytti Bruce & Terhi Virkki‐Hatakka & Lassi Linnanen, 2016. "Analysis of Shared and Sustainable Value Creation of Companies Providing Energy Solutions at the Base of the Pyramid (BoP)," Business Strategy and the Environment, Wiley Blackwell, vol. 25(5), pages 293-309, July.
  2. Agarwal, Nivedita & Chakrabarti, Ronika & Brem, Alexander & Bocken, Nancy, 2018. "Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector," Journal of Business Research, Elsevier, vol. 86(C), pages 234-244.
  3. Reiner, Gerald & Gold, Stefan & Hahn, Rüdiger, 2015. "Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case," International Journal of Production Economics, Elsevier, vol. 170(PB), pages 413-421.
  4. Jayashankar, Priyanka & Raju, Sekar, 2020. "The effect of social cohesion and social networks on perceptions of food availability among low-income consumers," Journal of Business Research, Elsevier, vol. 108(C), pages 316-323.
  5. Trujillo, Carlos A. & Barrios, Andrés & Camacho, Sonia M. & Rosa, José Antonio, 2010. "Low socioeconomic class and consumer complexity expectations for new product technology," Journal of Business Research, Elsevier, vol. 63(6), pages 538-547, June.
  6. Musteen, Martina & Rhyne, Lawrence & Zheng, Congcong, 2013. "Asset or constraint: Corporate reputation and MNCs’ involvement in the least developed countries," Journal of World Business, Elsevier, vol. 48(3), pages 321-328.
  7. Prados-Peña, Mª Belén & Crespo-Almendros, Esmeralda & Porcu, Lucía, 2022. "COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal†in the airline industry," Journal of Air Transport Management, Elsevier, vol. 103(C).
  8. Min Maung & Danny Miller & Zhenyang Tang & Xiaowei Xu, 2020. "Value-Enhancing Social Responsibility: Market Reaction to Donations by Family vs. Non-family Firms with Religious CEOs," Journal of Business Ethics, Springer, vol. 163(4), pages 745-758, May.
  9. Pansera, Mario & Owen, Richard, 2015. "Framing resource-constrained innovation at the ‘bottom of the pyramid’: Insights from an ethnographic case study in rural Bangladesh," Technological Forecasting and Social Change, Elsevier, vol. 92(C), pages 300-311.
  10. Jie Wu & Steven Si, 2018. "Poverty reduction through entrepreneurship: incentives, social networks, and sustainability," Asian Business & Management, Palgrave Macmillan, vol. 17(4), pages 243-259, September.
  11. Mario Pansera & Fabien Martinez, 2017. "Innovation for development and poverty reduction: an integrative literature review," Post-Print hal-02887777, HAL.
  12. Raja Usman Khalid & Stefan Seuring, 2019. "Analyzing Base-of-the-Pyramid Research from a (Sustainable) Supply Chain Perspective," Journal of Business Ethics, Springer, vol. 155(3), pages 663-686, March.
  13. Hodjat Shakiba & Sohrab Delangizan & Yosef Mohamadifar, 2022. "Inclusive urban entrepreneurial ecosystem policies: An application of the meta‐synthesis approach," Poverty & Public Policy, John Wiley & Sons, vol. 14(4), pages 342-380, December.
  14. Rivera-Santos, Miguel & Rufín, Carlos & Kolk, Ans, 2012. "Bridging the institutional divide: Partnerships in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1721-1727.
  15. M.N. Tripathi, 2015. "Swachh Odisha: A Case on Attempting to Inculcate Healthy Sanitation Practices in Rural Odisha," Asian Journal of Management Cases, , vol. 12(2), pages 109-127, September.
  16. Corus, Canan & Ozanne, Julie L., 2012. "Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1728-1735.
  17. Joern H. Block & Marcus Wagner, 2014. "The Effect of Family Ownership on Different Dimensions of Corporate Social Responsibility: Evidence from Large US Firms," Business Strategy and the Environment, Wiley Blackwell, vol. 23(7), pages 475-492, November.
  18. Minna Halme & Arno Kourula & Sara Lindeman & Galina Kallio & Maria Lima‐Toivanen & Angelina Korsunova, 2016. "Sustainability Innovation at the Base of the Pyramid through Multi‐Sited Rapid Ethnography," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 113-128, March.
  19. Jie Wu & Steven Si & Haifeng Yan, 2022. "Reducing poverty through the shared economy: creating inclusive entrepreneurship around institutional voids in China," Asian Business & Management, Palgrave Macmillan, vol. 21(2), pages 155-183, April.
  20. Norbert Wilson, 2016. "When the Cupboards Are Bare: Nudging Food Pantry Clients to Healthier Foods," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 125-133.
  21. Louis Mosake Njomo, 2019. "Consumer Behaviour in Subsistence Marketplaces in Cameroon, An Exploratory Study of the Village of Batoke in Limbe Sub-Division, South West Region," International Journal of Economics and Financial Research, Academic Research Publishing Group, vol. 5(8), pages 184-195, 08-2019.
  22. Gobinda Roy & Rajarshi Debnath & Partha Sarathi Mitra & Avinash K. Shrivastava, 2021. "Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 12(5), pages 895-909, October.
  23. Fernandes, Josi & Mason, Katy & Chakrabarti, Ronika, 2019. "Managing to make market agencements: The temporally bound elements of stigma in favelas," Journal of Business Research, Elsevier, vol. 95(C), pages 128-142.
  24. Addisu A. Lashitew & Somendra Narayan & Eugenia Rosca & Lydia Bals, 2022. "Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda," Journal of Business Ethics, Springer, vol. 178(2), pages 445-466, June.
  25. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 176-193, December.
  26. Ronika Chakrabarti, 2021. "Why art matters: Artistic consumer‐entrepreneurship in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 134-150, March.
  27. Anton Shevchenko & Xiaodan Pan & Goran Calic, 2020. "Exploring the effect of environmental orientation on financial decisions of businesses at the bottom of the pyramid: Evidence from the microlending context," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1876-1886, July.
  28. Levänen, Jarkko & Lindeman, Sara & Halme, Minna & Tervo, Matti & Lyytinen, Tatu, 2022. "Bridging divergent institutional logics through intermediation practices: Insights from a developing country context," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
  29. S. Arunachalam & S. Cem Bahadir & Sundar G. Bharadwaj & Rodrigo Guesalaga, 2020. "New product introductions for low-income consumers in emerging markets," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 914-940, September.
  30. Fara Azmat & Ramanie Samaratunge & Ahmed Ferdous, 2021. "Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 8-30, March.
  31. Cieslik, Katarzyna, 2016. "Moral Economy Meets Social Enterprise Community-Based Green Energy Project in Rural Burundi," World Development, Elsevier, vol. 83(C), pages 12-26.
  32. Ndichu, Edna G. & Rittenburg, Terri L., 2021. "Consumers’ navigation of risk perceptions in the adoption of stigmatized products," Journal of Business Research, Elsevier, vol. 132(C), pages 340-353.
  33. Mario Pansera & Soumodip Sarkar, 2016. "Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs," Sustainability, MDPI, vol. 8(1), pages 1-25, January.
  34. Mbaye Fall Diallo & Christine Lambey-Checchin, 2017. "Consumers’ Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices," Journal of Business Ethics, Springer, vol. 141(3), pages 435-449, March.
  35. Simon Joncourt & Heiko Gebauer & Javier Reynoso & Karla Cabrera & Ana Valdes & Katharina Greve, 2019. "Extending the Base-of-the-Pyramid Concept," Service Science, INFORMS, vol. 11(3), pages 241-261, October.
  36. Akareem, Husain Salilul & Ferdous, Ahmed Shahriar & Todd, Mikala, 2021. "Impact of patient portal behavioral engagement on subsistence consumers' wellbeing," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 501-517.
  37. Anaka Aiyar & Srinivas Venugopal, 2020. "Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 243-260, June.
  38. Praceus, Sarah & Herstatt, Cornelius, 2012. "Consumer innovation in the poor versus rich world: Some differences and similarities," Working Papers 71, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
  39. Avinash G. Mulky, 2011. "Marketing to the Bottom of the Pyramid and subsistence markets - A research agenda," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 59(2), pages 9-14.
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