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Value-Enhancing Social Responsibility: Market Reaction to Donations by Family vs. Non-family Firms with Religious CEOs

Author

Listed:
  • Min Maung

    (University of Saskatchewan)

  • Danny Miller

    (HEC Montreal)

  • Zhenyang Tang

    (Clark University)

  • Xiaowei Xu

    (University of Rhode Island)

Abstract

Using a signaling framework, we argue that ethical behavior as evidenced by charitable donations is viewed more positively by investors when seen not to be based on self-serving motives but rather on authentic generosity that builds moral capital. The affirmed religiosity of CEOs may make their ethical position more credible, while their embeddedness within a family business suggests that CEOs are backed by powerful owners with long-time horizons and a desire to build moral capital with stakeholders. We find in a study of market responses to 1572 corporate donations by S&P 1500 firms that financial markets react more positively to charitable initiatives from firms with religion-declared CEOs, but only if these are family businesses.

Suggested Citation

  • Min Maung & Danny Miller & Zhenyang Tang & Xiaowei Xu, 2020. "Value-Enhancing Social Responsibility: Market Reaction to Donations by Family vs. Non-family Firms with Religious CEOs," Journal of Business Ethics, Springer, vol. 163(4), pages 745-758, May.
  • Handle: RePEc:kap:jbuset:v:163:y:2020:i:4:d:10.1007_s10551-019-04381-8
    DOI: 10.1007/s10551-019-04381-8
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    Cited by:

    1. Manseek Choi & Soonwook Hong, 2022. "Another Form of Greenwashing: The Effects of Chaebol Firms’ Corporate Governance Performance on the Donations," Sustainability, MDPI, vol. 14(6), pages 1-12, March.
    2. Valeria Giacomin & Geoffrey Jones, 2022. "Drivers of Philanthropic Foundations in Emerging Markets: Family, Values and Spirituality," Journal of Business Ethics, Springer, vol. 180(1), pages 263-282, September.
    3. Kumar, Satish & Sahoo, Saumyaranjan & Lim, Weng Marc & Dana, Léo-Paul, 2022. "Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    4. Naciye Sekerci & Jamil Jaballah & Marc van Essen & Nadine Kammerlander, 2022. "Investors’ Reactions to CSR News in Family Versus Nonfamily Firms: A Study on Signal (In)credibility," Entrepreneurship Theory and Practice, , vol. 46(1), pages 82-116, January.
    5. Yaoqin Li, 2021. "Religious founders and employee welfare," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(5), pages 6037-6067, December.
    6. Joseph H. Astrachan & Claudia Binz Astrachan & Giovanna Campopiano & Massimo Baù, 2020. "Values, Spirituality and Religion: Family Business and the Roots of Sustainable Ethical Behavior," Journal of Business Ethics, Springer, vol. 163(4), pages 637-645, May.
    7. Christoph Stock & Laura Pütz & Sabrina Schell & Arndt Werner, 2024. "Corporate Social Responsibility in Family Firms: Status and Future Directions of a Research Field," Journal of Business Ethics, Springer, vol. 190(1), pages 199-259, February.
    8. Martin Tao-Schuchardt & Frederik J. Riar & Nadine Kammerlander, 2023. "Family Firm Value in the Acquisition Context: A Signaling Theory Perspective," Entrepreneurship Theory and Practice, , vol. 47(4), pages 1200-1232, July.
    9. Hongmin Chun & Maretno Harjoto & Hakjoon Song, 2023. "Economic policy uncertainty and corporate donation: evidence from private firms in Korea," Review of Managerial Science, Springer, vol. 17(3), pages 909-939, April.

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    More about this item

    Keywords

    Family firms; Religion; Moral capital; Philanthropy;
    All these keywords.

    JEL classification:

    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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