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Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case

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  • Reiner, Gerald
  • Gold, Stefan
  • Hahn, Rüdiger

Abstract

This paper models the localized Base of the Pyramid (BoP) supply and demand chain of a fast moving dairy product within its (social and business) environment for identifying the effects of various pricing strategies on wealth and health of the poor population of Bangladesh. The joint venture of the Grameen Bank and Danone (GD) in Bangladesh is a showcase of integrative BoP projects. It produces fortified yoghurt in a micro-plant and distributes it through micro-entrepreneurs, following a strictly localized approach. The objective of this BoP project is twofold; (1) integrating as many people as possible into productive processes and paying decent prices, wages, and commissions (wealth) and (2) regularly serving as many people as possible with fortified yoghurt (health).

Suggested Citation

  • Reiner, Gerald & Gold, Stefan & Hahn, Rüdiger, 2015. "Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case," International Journal of Production Economics, Elsevier, vol. 170(PB), pages 413-421.
    • Handle: RePEc:eee:proeco:v:170:y:2015:i:pb:p:413-421
    DOI: 10.1016/j.ijpe.2015.08.002
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