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The Base of the Pyramid Protocol: Beyond "Basic Needs" Business Strategies

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  • Erik Simanis
  • Stuart Hart
  • Duncan Duke

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  • Erik Simanis & Stuart Hart & Duncan Duke, 2008. "The Base of the Pyramid Protocol: Beyond "Basic Needs" Business Strategies," Innovations: Technology, Governance, Globalization, MIT Press, vol. 3(1), pages 57-84, January.
    • Handle: RePEc:tpr:inntgg:v:3:y:2008:i:1:p:57-84
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    Cited by:

    1. Eduardo Méndez-León & Tatiana Reyes & René Díaz-Pichardo, 2019. "PSS for the BoP: A Review from DfS to Sustainable Business Model [PSS pour la BoP: Une revue de DfS à Business Model Durable]," Post-Print hal-02435850, HAL.
    2. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
    3. Kaidong Yu & Yameng Zhang & Yicong Huang, 2023. "Entrepreneurship at the Bottom of the Pyramid: A Systematic Literature Review," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
    4. Michael D. van der Merwe & Sara S. Grobbelaar & Isabel A. Meyer & Cornelius S.L. Schutte & Konrad H. von Leipzig, 2020. "A Framework of Key Growth Factors for Small Enterprises Operating at the Base of the Pyramid," Sustainability, MDPI, vol. 12(22), pages 1-33, November.
    5. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    6. Federica Angeli & Shila Teresa Ishwardat & Anand Kumar Jaiswal & Antonio Capaldo, 2018. "Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
    7. Danielle A. Chmielewski & Krzysztof Dembek & Jennifer R. Beckett, 2020. "‘Business Unusual’: Building BoP 3.0," Journal of Business Ethics, Springer, vol. 161(1), pages 211-229, January.
    8. Robert L. Williams, Jr. & Maktoba Omar, 2013. "Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 59-71, October.
    9. Ana Cristina O. Siqueira & Sandra R. H. Mariano & Joysi Moraes, 2014. "Supporting Innovation Ecosystems with Microfinance: Evidence from Brazil and Implications for Social Entrepreneurship," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 5(3), pages 318-338, November.
    10. Brix-Asala, Carolin & Hahn, Rüdiger & Seuring, Stefan, 2016. "Reverse logistics and informal valorisation at the Base of the Pyramid: A case study on sustainability synergies and trade-offs," European Management Journal, Elsevier, vol. 34(4), pages 414-423.
    11. London, Ted & Anupindi, Ravi & Sheth, Sateen, 2010. "Creating mutual value: Lessons learned from ventures serving base of the pyramid producers," Journal of Business Research, Elsevier, vol. 63(6), pages 582-594, June.
    12. Angeli, Federica & Jaiswal, Anand Kumar & Shrivastava, Saumya, 2022. "Integrating poverty alleviation and environmental protection efforts: A socio-ecological perspective on menstrual health management," Social Science & Medicine, Elsevier, vol. 314(C).
    13. Weidner, Kelly L. & Rosa, José Antonio & Viswanathan, Madhu, 2010. "Marketing to subsistence consumers: Lessons from practice," Journal of Business Research, Elsevier, vol. 63(6), pages 559-569, June.
    14. Reiner, Gerald & Gold, Stefan & Hahn, Rüdiger, 2015. "Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case," International Journal of Production Economics, Elsevier, vol. 170(PB), pages 413-421.
    15. Gold, Stefan & Hahn, Rüdiger & Seuring, Stefan, 2013. "Sustainable supply chain management in “Base of the Pyramid” food projects—A path to triple bottom line approaches for multinationals?," International Business Review, Elsevier, vol. 22(5), pages 784-799.
    16. Eivor Oborn & Michael Barrett & Wanda Orlikowski & Anna Kim, 2019. "Trajectory Dynamics in Innovation: Developing and Transforming a Mobile Money Service Across Time and Place," Organization Science, INFORMS, vol. 30(5), pages 1097-1123, September.
    17. M. Rivera-Santos & C. Rufín & U. Wassmer, 2017. "Alliances between Firms and Non-profits: A Multiple and Behavioural Agency Approach," Journal of Management Studies, Wiley Blackwell, vol. 54(6), pages 854-875, September.
    18. Hahn, Rüdiger & Gold, Stefan, 2014. "Resources and governance in “base of the pyramid”-partnerships: Assessing collaborations between businesses and non-business actors," Journal of Business Research, Elsevier, vol. 67(7), pages 1321-1333.
    19. Arora, Saurabh & Romijn, Henny, 2009. "Innovation for the base of the pyramid: Critical perspectives from development studies on heterogeneity and participation," MERIT Working Papers 2009-036, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    20. Christian Schrader & Juergen Freimann & Stefan Seuring, 2012. "Business Strategy at the Base of the Pyramid," Business Strategy and the Environment, Wiley Blackwell, vol. 21(5), pages 281-298, July.

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