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Color and shopping intentions: The intervening effect of price fairness and perceived affect

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  1. Aparna Sundar & James J. Kellaris, 2017. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness," Journal of Business Ethics, Springer, vol. 146(3), pages 685-701, December.
  2. Panpan Zhang & Shaopeng Fu & Xiaojie Liu, 2022. "The Effect of Plate and Decoration Color on Consumer Food Waste in Restaurants: A Case of Four Chinese Cities," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
  3. Kilsheimer Eastman, Jacqueline & Iyer, Rajesh & Babin, Barry, 2022. "Luxury not for the masses: Measuring inconspicuous luxury motivations," Journal of Business Research, Elsevier, vol. 145(C), pages 509-523.
  4. Michon, Richard & Chebat, Jean-Charles & Turley, L. W., 2005. "Mall atmospherics: the interaction effects of the mall environment on shopping behavior," Journal of Business Research, Elsevier, vol. 58(5), pages 576-583, May.
  5. Gallopel-Morvan, Karine & Gabriel, Patrick & Le Gall-Ely, Marine & Rieunier, Sophie & Urien, Bertrand, 2013. "Plain packaging and public health: The case of tobacco," Journal of Business Research, Elsevier, vol. 66(1), pages 133-136.
  6. Kuo, Andrew & Rice, Dan Hamilton & Fennell, Patrick, 2016. "How fitting! The influence of fence-context fit on price discrimination fairness," Journal of Business Research, Elsevier, vol. 69(8), pages 2634-2640.
  7. Grandi, Benedetta & Cardinali, Maria Grazia, 2022. "Colours and price offers: How different price communications can affect sales and customers’ perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  8. Sevinc Kurt & Kelechi Kingsley Osueke, 2014. "The Effects of Color on the Moods of College Students," SAGE Open, , vol. 4(1), pages 21582440145, February.
  9. Kwon, Ryeok-Hwan & Kim, Kwang-Jae & Kim, Ki-Hun & Hong, Yoo-Suk & Kim, Bohyun, 2015. "Evaluating servicescape designs using a VR-based laboratory experiment: A case of a Duty-free Shop," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 32-40.
  10. Mosteller, Jill & Donthu, Naveen & Eroglu, Sevgin, 2014. "The fluent online shopping experience," Journal of Business Research, Elsevier, vol. 67(11), pages 2486-2493.
  11. Massara, Francesco & Liu, Sandra S. & Melara, Robert D., 2010. "Adapting to a retail environment: Modeling consumer-environment interactions," Journal of Business Research, Elsevier, vol. 63(7), pages 673-681, July.
  12. Wang, Wangshuai & Yi, Yanxi & Li, Jie & Sun, Gong & Zhang, Mo, 2022. "Lighting up the dark: How the scarcity of childhood resources leads to preferences for bright stimuli," Journal of Business Research, Elsevier, vol. 139(C), pages 1155-1164.
  13. Martinez, Luisa M. & Rando, Belén & Agante, Luisa & Abreu, Ana Maria, 2021. "True colors: Consumers’ packaging choices depend on the color of retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  14. Job Asante & Edward Boahene Broni & Irene Akobour Debrah, 2014. "Beyond Motivation What Next? A Critical Analysis of Employee Behaviour towards Work," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 3(4), pages 187-209.
  15. Varsha Jain & Subhadip Roy & Adwita Pant, 2013. "Effect of colour and relative product size (RPS) on consumer attitudes," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 41-58, October.
  16. Aboubaker Ettis, Saïd, 2017. "Examining the relationships between online store atmospheric color, flow experience and consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 43-55.
  17. Hsieh, Yi-Ching & Chiu, Hung-Chang & Tang, Yun-Chia & Lee, Monle, 2018. "Do Colors Change Realities in Online Shopping?," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 14-27.
  18. Kwok, Tin Fai & Xu, Yuan & Wong, Pui Ting, 2017. "Complying with voluntary energy conservation agreements (II): Lighting in Hong Kong’s shopping malls," Resources, Conservation & Recycling, Elsevier, vol. 117(PB), pages 225-234.
  19. Ketron, Seth & Spears, Nancy, 2020. "Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  20. Pranay Verma, 2013. "Framework For Music As Store Atmospherics To Induce Buying: A Study Of Delhi Mall Customers," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(2), pages 81-100.
  21. Martin, William C. & Lueg, Jason E., 2013. "Modeling word-of-mouth usage," Journal of Business Research, Elsevier, vol. 66(7), pages 801-808.
  22. Sanjeev Prashar & Harvinder Singh & Chandan Parsad & T. Sai Vijay, 2017. "Predicting Indian Shoppers’ Malls Loyalty Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 42(4), pages 234-250, December.
  23. Helmefalk, Miralem & Hultén, Bertil, 2017. "Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 1-11.
  24. McFadden, Brandon R. & Lusk, Jayson L. & Pollack, Adam & Rumble, Joy N. & Stofer, Kathryn A. & Folta, Kevin M., 2023. "A randomized group approach to identifying label effects," Journal of choice modelling, Elsevier, vol. 48(C).
  25. Dr. Sarbjit Singh Bedi & Amit Kumar Lal & Sukhwinder Kaur, 2015. "An Empirical Study on the Factor of Physical Ambience and its Contribution to the Success of Organized Retail in Punjab," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 6(2), pages 79-83, May.
  26. Zielke, Stephan & Toporowski, Waldemar, 2012. "Negative price-image effects of appealing store architecture: Do they really exist?," Journal of Retailing and Consumer Services, Elsevier, vol. 19(5), pages 510-518.
  27. Errajaa, Karim & Hombourger-Barès, Sabrina & Audrain-Pontevia, Anne-Françoise, 2022. "Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction: A SOR approach," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  28. Na Young Lee & Stephanie M. Noble & Dipayan Biswas, 2018. "Hey big spender! A golden (color) atmospheric effect on tipping behavior," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 317-337, March.
  29. Dennis, Charles & Newman, Andrew & Michon, Richard & Josko Brakus, J. & Tiu Wright, Len, 2010. "The mediating effects of perception and emotion: Digital signage in mall atmospherics," Journal of Retailing and Consumer Services, Elsevier, vol. 17(3), pages 205-215.
  30. Möller, Jana & Herm, Steffen, 2013. "Shaping Retail Brand Personality Perceptions by Bodily Experiences," Journal of Retailing, Elsevier, vol. 89(4), pages 438-446.
  31. Jeongah Kim & Wookjae Heo, 2021. "Importance of Interior Design: An Environmental Mediator for Perceiving Life Satisfaction and Financial Stress," IJERPH, MDPI, vol. 18(19), pages 1-15, September.
  32. Yen-Cheng Chen & Tung-Han Yu & Pei-Ling Tsui & Ching-Sung Lee, 2014. "A fuzzy AHP approach to construct international hotel spa atmosphere evaluation model," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 645-657, March.
  33. Xuhong Ye & Xixian Peng & Xinwei Wang & Hock-Hai Teo, 2020. "Developing and Testing a Theoretical Path Model of Web Page Impression Formation and Its Consequence," Information Systems Research, INFORMS, vol. 31(3), pages 929-949, September.
  34. Halkin Andrii & Bliumska-Danko Kseniia & Smihunova Olena & Dudnyk Elena & Balandina Iryna, 2019. "Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase," Foundations of Management, Sciendo, vol. 11(1), pages 7-22, March.
  35. Ye, Yuchen & Yang, Yikai & Huang, Qi, 2023. "Identifying and examining the role of pop-up store design: A mixed-methods study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  36. Homburg, Christian & Totzek, Dirk & Krämer, Melanie, 2014. "How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations," Journal of Business Research, Elsevier, vol. 67(6), pages 1114-1122.
  37. Elmashhara, Maher Georges & Soares, Ana Maria, 2022. "Linking atmospherics to shopping outcomes: The role of the desire to stay," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  38. Gedas Kucinskas & Indrė Pikturnienė, 2021. "Willingness to Buy Digital and Physical Books: Impact of Price Fairness Perceptions on Different Price Levels and Content of Books," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 29-46.
  39. Kevin L. Sample & Henrik Hagtvedt & S. Adam Brasel, 2020. "Components of visual perception in marketing contexts: a conceptual framework and review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 405-421, May.
  40. Roschk, Holger & Loureiro, Sandra Maria Correia & Breitsohl, Jan, 2017. "Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color," Journal of Retailing, Elsevier, vol. 93(2), pages 228-240.
  41. Nawras M. Nusairat & Abdel Hakim O. Akhorshaideh & Tahir Rashid & Sunil Sahadev & Grazyna Rembielak, 2017. "Social Cues-Customer Behavior Relationship: The Mediating Role of Emotions and Cognition," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(1), pages 1-17, February.
  42. Lunardo, Renaud & Saintives, Camille & Chaney, Damien, 2021. "Food packaging and the color red: How negative cognitive associations influence feelings of guilt," Journal of Business Research, Elsevier, vol. 134(C), pages 589-600.
  43. Puccinelli, Nancy M. & Deshpande, Rohit & Isen, Alice M., 2007. "Should I stay or should I go? Mood congruity, self-monitoring and retail context preference," Journal of Business Research, Elsevier, vol. 60(6), pages 640-648, June.
  44. Martin, William C. & Ponder, Nicole & Lueg, Jason E., 2009. "Price fairness perceptions and customer loyalty in a retail context," Journal of Business Research, Elsevier, vol. 62(6), pages 588-593, June.
  45. Barone, Michael J. & Coulter, Keith S. & Li, Xingbo, 2020. "The Upside of Down: Presenting a Price in a Low or High Location Influences How Consumers Evaluate It," Journal of Retailing, Elsevier, vol. 96(3), pages 397-410.
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