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Market constitution analysis: A new framework applied to solar power technology markets

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  • Möllering, Guido
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    Abstract

    This paper outlines an integrative framework for the analysis of market constitution and explores its application to solar power technology markets. These markets are currently still in the making and, therefore, particularly suited to studying constitutive processes and the elements that play a role in them. In applying the framework to the constitution of solar power technology markets in Germany from the mid-1990s, the paper focuses on three examples of how constitutive mechanisms that trigger and drive market constitution processes and shape the constitutive elements of markets operate in distinct but interrelated ways: exploitation of technical inventions, business diversification, and political entrepreneurship. The analysis shows the role of market actors in 'making' a market at the same time as these actors evidently become 'marketized' by adopting market logic. Markets cannot be taken for granted in the field of solar power technologies or, rather, their actual taken-for-grantedness is one measure of the degree to which their constitution has been achieved. -- Der Beitrag stellt einen integrativen Analyserahmen für die Entstehung und Entwicklung von Märkten vor und wendet ihn explorativ auf Solartechnologiemärkte an. Da diese Märkte aktuell noch im Entstehen sind, eignen sie sich besonders für die Untersuchung konstitutiver Prozesse und der ihnen zugrunde liegenden Elemente. In der Anwendung des Analyserahmens auf Solartechnologiemärkte in Deutschland ab Mitte der 1990er-Jahre liegt der Schwerpunkt auf drei Beispielen dafür, wie verschiedene konstitutive Mechanismen den Marktentstehungsprozess auslösen und antreiben, dabei nicht nur getrennt wirken, sondern auch zusammenspielen und somit insgesamt die konstitutiven Marktelemente formen. Die Beispiele beziehen sich auf die Nutzung technischer Erfindungen, Geschäftsbereichsdiversifizierung und politisches Unternehmertum. Die Analyse zeigt, welche Rolle Marktakteure bei der Erschaffung eines Marktes spielen, während sie selbst zugleich durch die Übernahme der Marktlogik 'vermarktlicht' werden. Märkte sind im Feld der Solartechnologie keine Selbstverständlichkeit. Vielmehr kann man an dem Grad, zu dem sie selbstverständlich geworden sind, ablesen, wie weit die Etablierung des Marktes schon erreicht wurde.

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    Bibliographic Info

    Paper provided by Max Planck Institute for the Study of Societies in its series MPIfG Working Paper with number 09/7.

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    Date of creation: 2009
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    Handle: RePEc:zbw:mpifgw:097

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    1. Wustenhagen, Rolf & Bilharz, Michael, 2006. "Green energy market development in Germany: effective public policy and emerging customer demand," Energy Policy, Elsevier, vol. 34(13), pages 1681-1696, September.
    2. Geroski, Paul, 2003. "The Evolution of New Markets," OUP Catalogue, Oxford University Press, number 9780199248896, September.
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