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Passion and compassion as strategic drivers for sustainable value creation: An ordonomic perspective on social and ecological entrepreneurship

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  • Beckmann, Markus
  • Pies, Ingo
  • von Winning, Alexandra

Abstract

Passion – in the sense of fervent commitment to action – and compassion – understood as sensitive openness for social and ecological concerns – are not a sure formula for business success. Whether social or ecological entrepreneurs, who find themselves under pressure from market competition, experience advantages or disadvantages, depends crucially on the level at which passion and compassion are brought into play. Competitive advantages are possible if entrepreneurial innovators engage in rule-finding discourses and in rule-setting processes that aim at setting free a previously neglected potential for value creation. To illustrate, this article makes use of a case study in order to elucidate the ordonomic 4-box-matrix, which is a valuable orientation tool for strategic management.

Suggested Citation

  • Beckmann, Markus & Pies, Ingo & von Winning, Alexandra, 2012. "Passion and compassion as strategic drivers for sustainable value creation: An ordonomic perspective on social and ecological entrepreneurship," Discussion Papers 2012-22, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    • Handle: RePEc:zbw:mlucee:201222
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    References listed on IDEAS

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    Cited by:

    1. Pies, Ingo, 2013. "The ordonomic approach to order ethics," Discussion Papers 2013-20, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.

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    More about this item

    Keywords

    Social Entrepreneurship; Value Creation; Stakeholders; Social Dilemmas; Sustainability; Strategic Management; Social Entrepreneuship; Wertschöpfung; Stakeholder; Soziale Dilemmata; Nachhaltigkeit; strategisches Management;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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