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Assessing e-commerce productivity for French micro firms using propensity score matching

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  • Ouaida, Fadila
  • El Hajjar, Samer

Abstract

The benefits of e-commerce are apparent not only for small and medium enterprises (SMEs) and large firms, but also for micro firms. Hence, implementing e-sales for micro firms is worth exploring. This study examines the relationship between the use of e-commerce and productivity implications on micro firms in France using Propensity Score Matching (PSM) for the year 2012. Data used in the analysis is based on community survey "ICT & e-commerce" for micro firms. The main objective of using PSM is to assess productivity between, on the one hand, e-selling micro firms and, on the other hand, the non e-selling micro firms. The empirical results show that e-selling micro firms are more productive and have a higher turnover in 2012.

Suggested Citation

  • Ouaida, Fadila & El Hajjar, Samer, 2018. "Assessing e-commerce productivity for French micro firms using propensity score matching," Economics Discussion Papers 2018-66, Kiel Institute for the World Economy (IfW Kiel).
    • Handle: RePEc:zbw:ifwedp:201866
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    References listed on IDEAS

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    More about this item

    Keywords

    ICT; E-commerce; micro firms; productivity; Propensity Score Matching;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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