IDEAS home Printed from https://ideas.repec.org/p/zbw/bonedp/72005.html
   My bibliography  Save this paper

A Note on Negative Electoral Advertising

Author

Listed:
  • Chakrabarti, Subhadip

Abstract

In their seminal paper, Harrington and Hess (1996) discuss a model where candidates differ along two dimensions - ideology which is modeled by the standard Hotelling-Downs formulation and valence factors which encompass traits which all voters agree as desirable. While valence factor is given, the voter perception of a candidate’s ideology can be influenced via advertising. In this expository note, we extend the model model to take account of valence as well as ideological advertising but we restrict our attention only to negative advertising. We find that when the available resources are sufficiently small and certain technical conditions are fulfilled, the expected result holds, namely, the candidate with the higher initial valence index will run a relatively personal campaign while the candidate with the lower initial valence index will run an ideological campaign.

Suggested Citation

  • Chakrabarti, Subhadip, 2005. "A Note on Negative Electoral Advertising," Bonn Econ Discussion Papers 7/2005, University of Bonn, Bonn Graduate School of Economics (BGSE).
    • Handle: RePEc:zbw:bonedp:72005
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/22913/1/bgse7_2005.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Harrington, Joseph Jr. & Hess, Gregory D., 1996. "A Spatial Theory of Positive and Negative Campaigning," Games and Economic Behavior, Elsevier, vol. 17(2), pages 209-229, December.
    2. Wattenberg, Martin P. & Brians, Craig Leonard, 1999. "Negative Campaign Advertising: Demobilizer or Mobilizer?," American Political Science Review, Cambridge University Press, vol. 93(4), pages 891-899, December.
    3. Mueller,Dennis C. (ed.), 1997. "Perspectives on Public Choice," Cambridge Books, Cambridge University Press, number 9780521553773.
    4. Ansolabehere, Stephen & Iyengar, Shanto & Simon, Adam & Valentino, Nicholas, 1994. "Does Attack Advertising Demobilize the Electorate?," American Political Science Review, Cambridge University Press, vol. 88(4), pages 829-838, December.
    5. Gerard R. Butters, 1977. "Equilibrium Distributions of Sales and Advertising Prices," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 44(3), pages 465-491.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Raphaël Soubeyran, 2009. "Contest with attack and defense: does negative campaigning increase or decrease voter turnout?," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 32(3), pages 337-353, March.
    2. Jan Brueckner & Kangoh Lee, 2015. "Negative campaigning in a probabilistic voting model," Public Choice, Springer, vol. 164(3), pages 379-399, September.
    3. Ignacio Ortuno‐Ortín & Christian Schultz, 2005. "Public Funding of Political Parties," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 7(5), pages 781-791, December.
    4. Seerat Sohal & Harsandaldeep Kaur, 2019. "Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(1), pages 17-35, February.
    5. Nunnari, Salvatore & Galasso, Vincenzo & Nannicini, Tommaso, 2020. "Positive Spillovers from Negative Campaigning," CEPR Discussion Papers 14312, C.E.P.R. Discussion Papers.
    6. Zakharov Alexei, 2005. "Candidate location and endogenous valence," EERC Working Paper Series 05-17e, EERC Research Network, Russia and CIS.
    7. Simon P. Anderson & Régis Renault, 2009. "Comparative advertising: disclosing horizontal match information," RAND Journal of Economics, RAND Corporation, vol. 40(3), pages 558-581, September.
    8. Massimiliano Landi & Chun Seng Yip, 2006. "Campaign Tactics and Citizens’ Electoral Decisions," Macroeconomics Working Papers 22462, East Asian Bureau of Economic Research.
    9. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
    10. Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky, 2012. "Marketing and politics: Models, behavior, and policy implications," Marketing Letters, Springer, vol. 23(2), pages 391-403, June.
    11. Ganesh Iyer & Shubhranshu Singh, 2022. "Persuasion Contest: Disclosing Own and Rival Information," Marketing Science, INFORMS, vol. 41(4), pages 682-709, July.
    12. Sourav Bhattacharya, 2011. "Campaign Rhetoric and the Hide-&-Seek Game," Working Paper 457, Department of Economics, University of Pittsburgh, revised Nov 2012.
    13. Li Hao & Wei Li, 2013. "Misinformation," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 54(1), pages 253-277, February.
    14. Sourav Bhattacharya, 2016. "Campaign rhetoric and the hide-and-seek game," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 47(3), pages 697-727, October.
    15. Isaac Duerr & Thomas Knight & Lindsey Woodworth, 2019. "Evidence on the Effect of Political Platform Transparency on Partisan Voting," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 45(3), pages 331-349, June.
    16. Balles, Patrick, 2022. "Political Advertising by Special Interest Groups and Voter Participation: The Effects of Less Restrictive Campaign Finance Rules Following Citizens United," VfS Annual Conference 2022 (Basel): Big Data in Economics 264075, Verein für Socialpolitik / German Economic Association.
    17. Gorkem Bostanci & Pinar Yildirim & Kinshuk Jerath, 2023. "Negative Advertising and Competitive Positioning," Management Science, INFORMS, vol. 69(4), pages 2361-2382, April.
    18. Persson, Torsten & Tabellini, Guido, 2002. "Political economics and public finance," Handbook of Public Economics, in: A. J. Auerbach & M. Feldstein (ed.), Handbook of Public Economics, edition 1, volume 3, chapter 24, pages 1549-1659, Elsevier.
    19. Paulson Gjerde, Kathy A. & Slotnick, Susan A., 2004. "Quality and reputation: The effects of external and internal factors over time," International Journal of Production Economics, Elsevier, vol. 89(1), pages 1-20, May.
    20. Allen, Beth & Thisse, Jacques-Francois, 1992. "Price Equilibria in Pure Strategies for Homogeneous Oligopoly," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 1(1), pages 63-81, Spring.

    More about this item

    Keywords

    Negative Advertising; Electoral Contests;

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:bonedp:72005. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/gsbonde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.