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Exclusive content and platform competition in Latin America

Author

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  • Alexander Cuntz
  • Kyle Bergquist

Abstract

Platforms often compete over non-price strategies such as the exclusive distribution of products. But these strategies are not always welfare-enhancing. Using rich data on audiovisuals distributed on platforms in Brazil, we find that non-exclusive distribution and availability of titles across platforms is more effective in deterring online piracy than in the single homing case. Moreover, in certain markets (TVOD), it induces higher average investment in the production of new titles upstream. We discuss options of copyright and antitrust policies in the light of these findings.

Suggested Citation

  • Alexander Cuntz & Kyle Bergquist, 2020. "Exclusive content and platform competition in Latin America," WIPO Economic Research Working Papers 63, World Intellectual Property Organization - Economics and Statistics Division.
    • Handle: RePEc:wip:wpaper:63
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    Cited by:

    1. Christian Peukert & Margaritha Windisch, 2023. "The Economics of Copyright in the Digital Age," CESifo Working Paper Series 10687, CESifo.
    2. Alexander Cuntz & Alessio Muscarnera & Prince C. Oguguo & Matthias Sahli, 2023. "IP assets and film finance - a primer on standard practices in the U.S," WIPO Economic Research Working Papers 74, World Intellectual Property Organization - Economics and Statistics Division.

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    More about this item

    Keywords

    Platform; copyright; exclusivity; movies; piracy; torrent; investment in quality;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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