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'Twas Four Weeks before Christmas: Retail Sales and the Length of the Christmas Shopping Season

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Abstract

I study the effect of the length of the Christmas "shopping season" in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. I find a statistically significant increase in per-capita retail sales in November and December (combined) of approximately $6.50 per additional day over the relevant range. The implications of these finding are briefly discussed.

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File URL: http://economics.missouri.edu/working-papers/2004/wp0414_basker.pdf
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Bibliographic Info

Paper provided by Department of Economics, University of Missouri in its series Working Papers with number 0414.

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Length: 8 pgs.
Date of creation: 20 Oct 2004
Date of revision: 20 Oct 2004
Publication status: Published in Economic Letters, 89:3 (December 2005), pp. 317-322
Handle: RePEc:umc:wpaper:0414

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Web page: http://economics.missouri.edu/
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Keywords: Christmas; Retail; Shopping;

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  1. Waldfogel, Joel, 1993. "The Deadweight Loss of Christmas," American Economic Review, American Economic Association, vol. 83(5), pages 1328-36, December.
  2. Joel Waldfogel, 2005. "Does Consumer Irrationality Trump Consumer Sovereignty?," The Review of Economics and Statistics, MIT Press, vol. 87(4), pages 691-696, November.
  3. Wen, Yi, 2002. "The business cycle effects of Christmas," Journal of Monetary Economics, Elsevier, vol. 49(6), pages 1289-1314, September.
  4. Warner, Elizabeth J & Barsky, Robert B, 1995. "The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays," The Quarterly Journal of Economics, MIT Press, vol. 110(2), pages 321-52, May.
  5. Laibson, David I., 2000. "A Cue-Theory of Consumption," Scholarly Articles 4481496, Harvard University Department of Economics.
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