'Twas Four Weeks before Christmas: Retail Sales and the Length of the Christmas Shopping Season
AbstractI study the effect of the length of the Christmas "shopping season" in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. I find a statistically significant increase in per-capita retail sales in November and December (combined) of approximately $6.50 per additional day over the relevant range. The implications of these finding are briefly discussed.
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Bibliographic InfoPaper provided by Department of Economics, University of Missouri in its series Working Papers with number 0414.
Length: 8 pgs.
Date of creation: 20 Oct 2004
Date of revision: 20 Oct 2004
Publication status: Published in Economic Letters, 89:3 (December 2005), pp. 317-322
Christmas; Retail; Shopping;
Other versions of this item:
- Basker, Emek, 2005. "'Twas four weeks before Christmas: Retail sales and the length of the Christmas shopping season," Economics Letters, Elsevier, vol. 89(3), pages 317-322, December.
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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- Joel Waldfogel, 2005. "Does Consumer Irrationality Trump Consumer Sovereignty?," The Review of Economics and Statistics, MIT Press, vol. 87(4), pages 691-696, November.
- Waldfogel, Joel, 1993. "The Deadweight Loss of Christmas," American Economic Review, American Economic Association, vol. 83(5), pages 1328-36, December.
- Laibson, David I., 2000.
"A Cue-Theory of Consumption,"
4481496, Harvard University Department of Economics.
- Wen, Yi, 2002. "The business cycle effects of Christmas," Journal of Monetary Economics, Elsevier, vol. 49(6), pages 1289-1314, September.
- Warner, Elizabeth J & Barsky, Robert B, 1995. "The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays," The Quarterly Journal of Economics, MIT Press, vol. 110(2), pages 321-52, May.
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