I study the effect of the length of the Christmas "shopping season" in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. I find a statistically significant increase in per-capita retail sales in November and December (combined) of approximately $6.50 per additional day over the relevant range. The implications of these finding are briefly discussed.
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Publisher Info
Paper provided by Department of Economics, University of Missouri in its series Working Papers with number
0414.
Length: 8 pgs. Date of creation: 20 Oct 2004 Date of revision:
20 Oct 2004 Publication status: Published in Economic Letters, 89:3 (December 2005), pp. 317-322 Handle: RePEc:umc:wpaper:0414
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