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Products or Markets: What Type of Experience Matters for Export Survival?

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Listed:
  • Martina Lawless
  • Zuzanna Studnicka

Abstract

Previous research has generally shown that increased export experience has a positive impact on the subsequent survival of newly launched export relationships of a firm. In this paper, we find that there are important differences in the effects of firm experience on export survival depending on the source of the experience. Specifically, experience built up by a firm from previously exporting a particular product before launching it in a new market has a strong positive impact on the survival of a new product-market relationship. In contrast, experience within a market prior to adding a new product has a mainly negative effect on the survival probability of the additional product. This shows that taking a successful product to new markets is more likely to succeed than expanding product range within a market.

Suggested Citation

  • Martina Lawless & Zuzanna Studnicka, 2019. "Products or Markets: What Type of Experience Matters for Export Survival?," Working Papers 201923, School of Economics, University College Dublin.
    • Handle: RePEc:ucn:wpaper:201923
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    File URL: http://hdl.handle.net/10197/11104
    File Function: First version, 2019
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    References listed on IDEAS

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    More about this item

    Keywords

    Duration of trade; Firm survival; Export experience; Multi-product firms;
    All these keywords.

    JEL classification:

    • F10 - International Economics - - Trade - - - General

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