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“The Power of Nudging: Using Feedback, Competition and Responsibility Assignment to Save Electricity in a Non-Residential Settingâ€

Author

Listed:
  • Martine Visser
  • Matthew Darling
  • Rebecca A. Klege
  • Saugato Datta

Abstract

We use behavioural insights to design nudges leveraging social comparison and assignment of responsibility aimed at reducing electricity consumption in a large provincial government office building with 24 floors. Results from a randomized control trial show that floors participating in a treatment with inter-floor competitions and tips reduced energy consumption by 9%, while those that […]

Suggested Citation

  • Martine Visser & Matthew Darling & Rebecca A. Klege & Saugato Datta, 2018. "“The Power of Nudging: Using Feedback, Competition and Responsibility Assignment to Save Electricity in a Non-Residential Settingâ€," Working Papers 763, Economic Research Southern Africa.
    • Handle: RePEc:rza:wpaper:763
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    References listed on IDEAS

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    More about this item

    Keywords

    Consumer Behavior; Energy Sector;

    JEL classification:

    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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