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Market awareness and profitability: case study of Mango production in Karnataka, India

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  • Saripalle, Madhuri

Abstract

This article presents a case study of mango farmers in the Kolar district of Karnataka to understand the determinants of profitability and constraints faced by the horticulture industry in India in general. The mango value chain is analysed in-depth to understand the market choices of farmers and the role of market intermediaries and is based on data collected from a primary survey of 131 farmers. The study uses an instrumental variable approach to model the profitability of farmers as a function of market awareness, distance from markets, farming practices, and control variables. It finds that in addition to age and education, distance to markets and farming practices are significant factors influencing the profitability of mango cultivators.

Suggested Citation

  • Saripalle, Madhuri, 2019. "Market awareness and profitability: case study of Mango production in Karnataka, India," MPRA Paper 95334, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:95334
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    References listed on IDEAS

    as
    1. Joshua D. Angrist & Alan B. Krueger, 2001. "Instrumental Variables and the Search for Identification: From Supply and Demand to Natural Experiments," Journal of Economic Perspectives, American Economic Association, vol. 15(4), pages 69-85, Fall.
    2. Spreer, Wolfram & Ongprasert, Somchai & Hegele, Martin & Wnsche, Jens N. & Mller, Joachim, 2009. "Yield and fruit development in mango (Mangifera indica L. cv. Chok Anan) under different irrigation regimes," Agricultural Water Management, Elsevier, vol. 96(4), pages 574-584, April.
    3. Roy, Devesh & Thorat, Amit, 2008. "Success in High Value Horticultural Export Markets for the Small Farmers: The Case of Mahagrapes in India," World Development, Elsevier, vol. 36(10), pages 1874-1890, October.
    4. Surabhi Mittal, 2007. "Can Horticulture be a Success Story for India?," Indian Council for Research on International Economic Relations, New Delhi Working Papers 197, Indian Council for Research on International Economic Relations, New Delhi, India.
    5. Echeverria, Rodrigo & Gopinath, Munisamy & Moreira, Victor H. & Cortes, Pedro, 2009. "The Export-Production Decision of Chilean Farmers: The Case of Blueberry Producers," 2009 Conference, August 16-22, 2009, Beijing, China 51025, International Association of Agricultural Economists.
    6. Saripalle, Madhuri, 2016. "Jasmine cultivation in Tamil Nadu: Market structure and pricing," World Development Perspectives, Elsevier, vol. 1(C), pages 12-14.
    7. Ajai Prakash & Animesh Bahadur, 2005. "From Revolutionary Peasants to Leaders of Export Revolution: A Saga of 1990's," Vision, , vol. 9(2), pages 67-76, April.
    8. Aparajita Goyal, 2010. "Information, Direct Access to Farmers, and Rural Market Performance in Central India," American Economic Journal: Applied Economics, American Economic Association, vol. 2(3), pages 22-45, July.
    9. Joshua Angrist & Alan Krueger, 2001. "Instrumental Variables and the Search for Identification: From Supply and Demand to Natural Experiments," Working Papers 834, Princeton University, Department of Economics, Industrial Relations Section..
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    More about this item

    Keywords

    Horticulture; Mango; Market linkages; Profitability; Irrigation; Farming; Value chain;
    All these keywords.

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q19 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Other

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