Success in High Value Horticultural Export Markets for the Small Farmers: The Case of Mahagrapes in India
AbstractSummary In spite of being the second largest horticultural producer in the world, India is a failed exporter mainly because of the inability to meet the food safety standards. Hence, successes in horticultural exports are rare. Here, we study one unique success story, Mahagrapes, a marketing partner to farmer cooperatives attributing its success to a combination of collective action and public private partnerships. Our results indicate that Mahagrapes farmers earn significantly higher income vis-à-vis their outside marketing option and smallholders face no bias in selection. Together with the farmer's ability to consistently meet standards, this implies that the model can be scaled up.
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Bibliographic InfoArticle provided by Elsevier in its journal World Development.
Volume (Year): 36 (2008)
Issue (Month): 10 (October)
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Web page: http://www.elsevier.com/locate/worlddev
standards food safety exports;
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