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Modified stage-gate: A conceptual model of virtual product development process

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  • Ale Ebrahim, Nader
  • Ahmed, Shamsuddin
  • Taha, Zahari

Abstract

In today’s dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to these pressing needs, there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the popular Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual teams, Stage-Gate system finally presents a modified Stage-Gate system to cope up with the changing needs. It also provides the guidelines for the successful implementation of virtual teams in new product development.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 27043.

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Date of creation: Feb 2009
Date of revision: Nov 2009
Publication status: Published in African Journal of Marketing Management 9.1(2009): pp. 211-219
Handle: RePEc:pra:mprapa:27043

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Keywords: Modified stage-gate system; virtual product development; conceptual model;

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References

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  1. Timo Pihkala & Elina Varamaki & Jukka Vesalainen, 1999. "Virtual organization and the SMEs: a review and model development," Entrepreneurship & Regional Development, Taylor & Francis Journals, Taylor & Francis Journals, vol. 11(4), pages 335-349, October.
  2. Ragatz, Gary L. & Handfield, Robert B. & Petersen, Kenneth J., 2002. "Benefits associated with supplier integration into new product development under conditions of technology uncertainty," Journal of Business Research, Elsevier, Elsevier, vol. 55(5), pages 389-400, May.
  3. Charles Davis & Elaine Sun, 2006. "Business Development Capabilities in Information Technology SMEs in a Regional Economy: An Exploratory Study," The Journal of Technology Transfer, Springer, Springer, vol. 31(1), pages 145-161, 01.
  4. Pawar, Kulwant S. & Sharifi, Sudi, 1997. "Physical or virtual team collocation: Does it matter?," International Journal of Production Economics, Elsevier, Elsevier, vol. 52(3), pages 283-290, October.
  5. Manju K. Ahuja & Dennis F. Galletta & Kathleen M. Carley, 2003. "Individual Centrality and Performance in Virtual R& D Groups: An Empirical Study," Management Science, INFORMS, INFORMS, vol. 49(1), pages 21-38, January.
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Cited by:
  1. Nader Ale Ebrahim & Shamsuddin Ahmed & Salwa Hanim Abdul Rashid & Zahari Taha & Mohammadjafari Marjan, 2012. "Process Construct in the Virtual R&D Teams," Post-Print, HAL hal-00787805, HAL.
  2. Ale Ebrahim, Nader & Ahmed Shamsuddin & Abdul Rashid, Salwa Hanim & Taha, Zahari, 2012. "Effective Virtual Teams for New Product Development," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 1971-1985.
  3. Ale Ebrahim, Nader & Ahmed, Shamsuddin & Salwa Hanim, Salwa Hanim & Taha, Zahari, 2011. "Technology Use in the Virtual R&D Teams," MPRA Paper 36487, University Library of Munich, Germany.

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