Blogs and the Economics of Reciprocal Attention
AbstractBlogs differ from other media in that authors are usually not remunerated and inscribe themselves in communities of similarly minded individuals. Bloggers value reciprocal attention, interaction with other bloggers and information from reading other blogs; they value being read but also writing itself, irrespective of an audience. A novel dataset from a major blogging community, LiveJournal, is used to verify predictions from a model of social networking. Content production and blogging activity are found to be related to the size and degree of asymmetry of the relational networks in which bloggers are inscribed.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 11298.
Date of creation: 28 Oct 2008
Date of revision:
Blog; Internet; Media; Community; Social Network; Reciprocity; Livejournal; Web 2.0;
Find related papers by JEL classification:
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Social and Economic Stratification
- D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-11-11 (All new papers)
- NEP-CUL-2008-11-11 (Cultural Economics)
- NEP-MKT-2008-11-11 (Marketing)
- NEP-NET-2008-11-11 (Network Economics)
- NEP-SOC-2008-11-11 (Social Norms & Social Capital)
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