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Blogs and the Economics of Reciprocal Attention

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Author Info
Gaudeul, Alexia
Peroni, Chiara
Mathieu, Laurence

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Abstract

Properties of blogging networks are derived from a model where bloggers devote attention to others, produce content for others, and exchange attention with content within their network of relations. The predictions from the model are tested with a novel dataset from LiveJournal, a major blogging community. The activity of a blogger is found to be related to the size of, and level of aggregate reciprocation within that blogger's relational network. Bloggers who do not adhere to reciprocity norms are found to have less readers than their activity might otherwise have predicted.

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File URL: http://mpra.ub.uni-muenchen.de/11298/
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File URL: http://mpra.ub.uni-muenchen.de/14309/
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File URL: http://mpra.ub.uni-muenchen.de/18059/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 11298.

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Date of creation: 21 Oct 2009
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Handle: RePEc:pra:mprapa:11298

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Related research
Keywords: Blog; Community; Interaction; Internet; LiveJournal; Media; Network; Reciprocity; Social Network; Web 2.0;

Other versions of this item:

Find related papers by JEL classification:
L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
Z13 - Other Special Topics - - Cultural Economics - - - Social Norms and Social Capital; Social Networks Economic Anthropology
D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Huck, Steffen & Lünser, Gabriele & Tyran, Jean-Robert, 2008. "Consumer Networks and Firm Reputation: A First Experimental Investigation," CEPR Discussion Papers 6624, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
    Other versions:
  2. Cass Sunstein, 2008. "Neither Hayek nor Habermas," Public Choice, Springer, vol. 134(1), pages 87-95, January. [Downloadable!] (restricted)
  3. Watts, Alison, 2001. "A Dynamic Model of Network Formation," Games and Economic Behavior, Elsevier, vol. 34(2), pages 331-341, February. [Downloadable!] (restricted)
  4. Matthew O. Jackson, 2003. "A Survey of Models of Network Formation: Stability and Efficiency," Game Theory and Information 0303011, EconWPA. [Downloadable!]
    Other versions:
  5. John Quiggin, 2006. "Blogs, wikis and creative innovation," Australian Public Policy Program Working Papers WP1P06, Risk and Sustainable Management Group, University of Queensland. [Downloadable!]
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Alexia Gaudeul, 2008. "Consumer Welfare and Market Structure in a Model of Competition Between Open Source and Proprietary Software," Working Papers 08-31, Centre for Competition Policy, University of East Anglia. [Downloadable!]
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This page was last updated on 2009-11-25.

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