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Measurement Issues and Validity Tests for Using Attitude Indicators in Contingent Valuation Research

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  • Elizabeth McClelland

Abstract

Employing attitude measures to explain valuation responses in contingent valuation studies has the potential to improve statistical analyses as well as interpretation of response information. In this paper, four types of attitude measures are compared for their ability to provide these benefits in the context of a contingent valuation of an air quality management plan for Sofia, Bulgaria. Findings show that specific attitude measures are superior to generalized attitude measures on both counts. The use of aggregated attitude indices versus single-item measures has different implications for the results, so choice of which to employ should depend upon the specific application.

Suggested Citation

  • Elizabeth McClelland, 2001. "Measurement Issues and Validity Tests for Using Attitude Indicators in Contingent Valuation Research," NCEE Working Paper Series 200101, National Center for Environmental Economics, U.S. Environmental Protection Agency, revised Nov 2001.
    • Handle: RePEc:nev:wpaper:wp200101
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    File URL: https://www.epa.gov/environmental-economics/working-paper-measurement-issues-and-validity-tests-using-attitude
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    References listed on IDEAS

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    1. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    2. Fischhoff, Baruch & Furby, Lita, 1988. "Measuring Values: A Conceptual Framework for Interpreting Transactions with Special Reference to Contingent Valuation of Visibility," Journal of Risk and Uncertainty, Springer, vol. 1(2), pages 147-184, June.
    3. Foxall, Gordon, 1984. "Evidence for attitudinal-behavioural consistency: Implications for consumer research paradigms," Journal of Economic Psychology, Elsevier, vol. 5(1), pages 71-92, March.
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    Cited by:

    1. Edward Morey & Jennifer Thacher & William Breffle, 2006. "Using Angler Characteristics and Attitudinal Data to Identify Environmental Preference Classes: A Latent-Class Model," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 34(1), pages 91-115, May.
    2. Jurgen Meyerhoff, 2006. "Stated willingness to pay as hypothetical behaviour: Can attitudes tell us more?," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 49(2), pages 209-226.

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