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The Willingness Of Consumers To Pay For Attributes Of Lamb

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  • Mullen, John D.
  • Wohlgenant, Michael K.

Abstract

A contingent valuation approach has been used to estimate the willingness to pay by consumers for changes in leanness and portion size in lamb loin chops. Over 800 consumers were interviewed at four major shopping centres in Sydney. Consumers were prepared to buy loin chops with more fat cover at a discounted price but were unwilling to offer a premium for chops with a larger area of red meat.

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File URL: http://purl.umn.edu/22618
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Bibliographic Info

Article provided by Australian Agricultural and Resource Economics Society in its journal Australian Journal of Agricultural Economics.

Volume (Year): 35 (1991)
Issue (Month): 03 (December)
Pages:

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Handle: RePEc:ags:ajaeau:22618

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Postal: AARES Central Office Manager, Crawford School of Public Policy, ANU, Canberra ACT 0200
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Keywords: Demand and Price Analysis;

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References

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  1. Kealy, Mary Jo & Montgomery, Mark & Dovidio, John F., 1990. "Reliability and predictive validity of contingent values: Does the nature of the good matter?," Journal of Environmental Economics and Management, Elsevier, vol. 19(3), pages 244-263, November.
  2. James J. Heckman, 1977. "Dummy Endogenous Variables in a Simultaneous Equation System," NBER Working Papers 0177, National Bureau of Economic Research, Inc.
  3. Trudy Ann Cameron & Michelle D. James, 1986. "Efficient Estimation Methods for "Closed-Ended" Contingent Valuation Surveys," UCLA Economics Working Papers 404, UCLA Department of Economics.
  4. Thatcher, L.P. & Couchman, R.C., 1983. "Determining Consumer Requirements for Lamb Loin Chops - a Preliminary Study," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 51(02), August.
  5. Fischhoff, Baruch & Furby, Lita, 1988. " Measuring Values: A Conceptual Framework for Interpreting Transactions with Special Reference to Contingent Valuation of Visibility," Journal of Risk and Uncertainty, Springer, vol. 1(2), pages 147-84, June.
  6. Heckman, James, 2013. "Sample selection bias as a specification error," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 31(3), pages 129-137.
  7. Loomis, John B., 1990. "Comparative reliability of the dichotomous choice and open-ended contingent valuation techniques," Journal of Environmental Economics and Management, Elsevier, vol. 18(1), pages 78-85, January.
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Citations

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Cited by:
  1. Griffith, G. R. & Vere, D. T. & Bootle, B. W., 1995. "An integrated approach to assessing the farm and market level impacts of new technology adoption in Australian lamb production and marketing systems: The case of large, lean lamb," Agricultural Systems, Elsevier, vol. 47(2), pages 175-198.
  2. Halbrendt, Catherine K. & Pesek, John D., Jr. & Parsons, April & Lindner, Robert K., 1994. "Consumer Preference For Pst-Supplement Pork," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 38(02), August.
  3. Corsi, Alessandro, 2012. "Willingness-to-pay in terms of price: an application to organic beef during and after the “mad cow” crisis," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 92(01), pages 25-46, October.
  4. Najam us Saqib, 2004. "Willingness to Pay for Primary Education in Rural Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 43(1), pages 27-51.
  5. Farrell, Terence C. & Hopkins, David L., 2007. "A hedonic Model of Lamb Carcass Attributes," Australasian Agribusiness Review, University of Melbourne, Melbourne School of Land and Environment, vol. 15.
  6. Hufton, Charlie & Griffith, Garry R. & Mullen, John D., 2008. "The influence of weight and fat on lamb prices revisited," 2008 Conference (52nd), February 5-8, 2008, Canberra, Australia 6021, Australian Agricultural and Resource Economics Society.
  7. Gil, Jose Maria & Gracia, Azucena & Sanchez Garcia, Mercedes, 2000. "Market Segmentation And Willingness To Pay For Organic Products In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 3(02).
  8. Mullen, John D. & Alston, Julian M., 1994. "The Impact on the Australian Lamb Industry of Producing Larger Leaner Lamb," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 62(01), April.
  9. Mullen, John D., 1995. "The Influence of Fat and Weight on the Price of Lamb in the Homebush Livestock and Wholesale Markets," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 63(01), April.

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