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Consumer Preference For Pst-Supplement Pork


Author Info

  • Halbrendt, Catherine K.
  • Pesek, John D., Jr.
  • Parsons, April
  • Lindner, Robert K.
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    Conjoint measurement was used to determine consumer preference for fresh pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, degree of fat reduction, price, and production technology, which allowed for interactions between attributes to be estimated. Interview surveys were used to collect data in several shopping centres in three Australian cities. Respondents generally preferred leaner pST-supplemented pork, but only at fat reduction levels greater than those possible with conventionally produced pork, and at competitive prices.

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    Bibliographic Info

    Article provided by Australian Agricultural and Resource Economics Society in its journal Australian Journal of Agricultural Economics.

    Volume (Year): 38 (1994)
    Issue (Month): 02 (August)

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    Handle: RePEc:ags:ajaeau:22954

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    Postal: AARES Central Office Manager, Crawford School of Public Policy, ANU, Canberra ACT 0200
    Phone: 0409 032 338
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    Keywords: Institutional and Behavioral Economics; Research Methods/ Statistical Methods;


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    1. Piggott, Nicholas E. & Wright, Vic, 1992. "From Consumer Choice Process To Aggregate Analysis: Marketing Insights For Models Of Meat Demand," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, Australian Agricultural and Resource Economics Society, vol. 36(03), December.
    2. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 5(2), pages 103-23, Se.
    3. Mullen, John D. & Wohlgenant, Michael K., 1991. "The Willingness Of Consumers To Pay For Attributes Of Lamb," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, Australian Agricultural and Resource Economics Society, vol. 35(03), December.
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    Cited by:
    1. Kaye-Blake, William & Saunders, Caroline M. & Fairweather, John, 2005. "Optimal uptake of second-generation genetically-modified crops," 2005 Conference (49th), February 9-11, 2005, Coff's Harbour, Australia 137932, Australian Agricultural and Resource Economics Society.
    2. Burton, M. P. & Metcalfe, J. S. & Smith, V. H., 2001. "Innovation and the demand for food and drug labelling regulation in an evolutionary model of industry dynamics," Structural Change and Economic Dynamics, Elsevier, Elsevier, vol. 12(4), pages 457-477, December.
    3. Lehman, Joel & Bacon, J. Richard & Toensmeyer, Ulrich C. & Pesek, John D., Jr. & German, Carl L., 1998. "An Analysis Of Consumer Preferences For Delaware Farmer Direct Markets," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 29(1), February.


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