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The Adoption of Offset Presses in the Daily Newspaper Industry in the United States

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  • David Genesove

Abstract

This paper shows that the move to offset printing from letterpress in the U.S. daily newspaper publishing industry was determined, in part, by the structure of the local market. Although in monopoly markets, low circulation papers were quicker to adopt than high circulation papers, the ranking was reversed within duopoly markets. In such markets, the smaller firms adopted four years later than the larger one did. This result is partially consistent with preemption models of adoption. Hazard analysis further shows that in markets in which one firm has exited, the remaining duopolist is less likely to adopt than otherwise, consistent with preemption, and at odds with a declining industry explanation. Further analysis shows that the adoption was determined, at least in part, at the firm rather than the newspaper level, although, on the whole, newspaper chains adopted neither earlier nor later than non-chain newspapers. Ceteris paribus, adoption occurred more quickly in non-industrial states.

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Bibliographic Info

Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 7076.

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Date of creation: Apr 1999
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Handle: RePEc:nbr:nberwo:7076

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Cited by:
  1. Angelique Augereau & Shane Greenstein & Marc Rysman, 2004. "Coordination vs. Differentiation in a Standards War: 56K Modems," NBER Working Papers 10334, National Bureau of Economic Research, Inc.
  2. Lisa George & Joel Waldfogel, 2000. "Who Benefits Whom in Daily Newspaper Markets?," NBER Working Papers 7944, National Bureau of Economic Research, Inc.
  3. Milliou, Chrysovalantou & Petrakis, Emmanuel, 2011. "Timing of technology adoption and product market competition," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 29(5), pages 513-523, September.
  4. An-Hsiang Liu & Ralph Siebert & Christine Zulehner, 2013. "The Impact of Entry Regulation on Total Welfare: A Policy Experiment," CESifo Working Paper Series 4291, CESifo Group Munich.
  5. George, Lisa, 2007. "What's fit to print: The effect of ownership concentration on product variety in daily newspaper markets," Information Economics and Policy, Elsevier, Elsevier, vol. 19(3-4), pages 285-303, October.
  6. Marc Rysman, 2003. "Differentiation Across Standards and Adoption Failure in 56K Modems," Working Papers, NET Institute 03-12, NET Institute, revised Dec 2003.
  7. Marc Fusaro, 2009. "The rank, stock, order and epidemic effects of technology adoption: an empirical study of bounce protection programs," The Journal of Technology Transfer, Springer, Springer, vol. 34(1), pages 24-42, February.
  8. Joanna Stavins, 2003. "Network externalities in the market for electronic check payments," New England Economic Review, Federal Reserve Bank of Boston, Federal Reserve Bank of Boston, pages 19-30.

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