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Determinants of Technology Adoption: Private Value and Peer Effects in Menstrual Cup Take-Up

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  • Emily Oster
  • Rebecca Thornton

Abstract

We estimate the role of benefits and peer effects in technology adoption using data from randomized distribution of menstrual cups in Nepal. Using individual randomization, we estimate causal effects of peer exposure on adoption; using differences in potential returns we estimate effects of benefits. We find both peers and value influence adoption. Using the fact that we observe both trial and usage of the product, we examine the mechanisms driving peer effects. We find that peers matters because individuals learn how to use the technology from their friends, but that they do not affect individual desire to use the cup.

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Bibliographic Info

Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 14828.

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Date of creation: Mar 2009
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Publication status: published as Determinants of Technology Adoption: Private Value and Peer Effects in Menstrual Cup Take-Up (with Rebecca Thornton) Journal of the European Economic Association, December 2012.
Handle: RePEc:nbr:nberwo:14828

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  1. Oriana Bandiera & Imran Rasul, 2002. "Social networks and technology adoption in Northern Mozambique," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library 3539, London School of Economics and Political Science, LSE Library.
  2. Conley, T.G. & Udry, C.R., 2000. "Learning about a New Technology: Pineapple in Ghana," Papers, Yale - Economic Growth Center 817, Yale - Economic Growth Center.
  3. Francesco Caselli & Wilbur John Coleman, 2001. "Cross-Country Technology Diffusion: The Case of Computers," American Economic Review, American Economic Association, American Economic Association, vol. 91(2), pages 328-335, May.
  4. Esther Duflo & Emmanuel Saez, 2003. "The Role Of Information And Social Interactions In Retirement Plan Decisions: Evidence From A Randomized Experiment," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 118(3), pages 815-842, August.
  5. Esther Duflo & Michael Kremer & Jonathan Robinson, 2008. "How High Are Rates of Return to Fertilizer? Evidence from Field Experiments in Kenya," American Economic Review, American Economic Association, American Economic Association, vol. 98(2), pages 482-88, May.
  6. Esther Dufluo & Emmanuel Saez, 2003. "The role of information and social interactions in retirement plan decisions: Evidence from a randomized experiment," Framed Field Experiments, The Field Experiments Website 00141, The Field Experiments Website.
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