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Preferences for dynamic electricity tariffs: A comparison of households in Germany and Japan

Author

Listed:
  • Miwa Nakai

    (Fukui Prefectural University)

  • Victor von Loessl

    (University of Kassel)

  • Heike Wetzel

    (University of Kassel)

Abstract

We evaluate a stated choice experiment on dynamic electricity tariffs based on two representative household surveys from Germany and Japan. Our results indicate significant differences between German and Japanese respondents’ preferences towards dynamic tariffs, with the latter generally being more open to dynamic pricing. Furthermore, our unique experimental design allows to disentangle preferences for inter- and intraday price changes, which are two essential tariff characteristics. In this respect, our results suggest that households need significant compensation in order to accept frequently changing price patters. In contrast, they are mostly indifferent with respect to the number of price changes per day. Besides the implementation of an environmental treatment message, we additionally investigate tariff characteristics, which aim at overcoming household acceptance barriers. To this end, a restrictive use of households’ consumption data, price caps, as well as highlighting the environmental benefits associated to dynamic tariffs present themselves as suitable tools to reduce households’ aversions against dynamic electricity tariffs.

Suggested Citation

  • Miwa Nakai & Victor von Loessl & Heike Wetzel, 2022. "Preferences for dynamic electricity tariffs: A comparison of households in Germany and Japan," MAGKS Papers on Economics 202213, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    • Handle: RePEc:mar:magkse:202213
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    Cited by:

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    More about this item

    Keywords

    Dynamic electricity tariffs; Stated choice experiment; Household acceptance barriers; Tariff design;
    All these keywords.

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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