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Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal

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  • BONAN Jacopo
  • DAGNELIE Olivier
  • LEMAY-BOUCHER Philippe
  • TENIKUE Michel

Abstract

In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.

Suggested Citation

  • BONAN Jacopo & DAGNELIE Olivier & LEMAY-BOUCHER Philippe & TENIKUE Michel, 2012. "Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal," LISER Working Paper Series 2012-03, Luxembourg Institute of Socio-Economic Research (LISER).
    • Handle: RePEc:irs:cepswp:2012-03
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    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. What happened to the microinsurance revolution?
      by UDADISI in udadisi on 2012-02-20 09:19:00

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    Cited by:

    1. David Mark Dror, 2018. "What Factors Affect Voluntary Uptake of Community-based Health Insurance Schemes in Lowand Middle-Income Countries? A Systematic Review and Meta-Analysis," World Scientific Book Chapters, in: Financing Micro Health Insurance Theory, Methods and Evidence, chapter 14, pages 271-306, World Scientific Publishing Co. Pte. Ltd..
    2. El Aida, Kawtar & El Kadiri, Mounir & Mourji, Fouzi, 2015. "The demand for health microinsurance services: assessment of the contribution effort using microeconomic data," MPRA Paper 68470, University Library of Munich, Germany.
    3. BONAN Jacopo & LEMAY-BOUCHER Philippe & SCOTT Douglas & TENIKUE Michel, 2015. "Increasing anti-malaria bednets uptake using information and distribution strategies," LISER Working Paper Series 2015-03, Luxembourg Institute of Socio-Economic Research (LISER).
    4. Jacopo Bonan & Philippe LeMay-Boucher & Michel Tenikue, 2016. "Increasing Anti-Malaria Bednet Uptake Using Information and Distribution Strategies: Evidence from a Randomized Experiment in Senegal," Working Papers 2016.69, Fondazione Eni Enrico Mattei.
    5. BONAN Jacopo & LEMAY-BOUCHER Philippe & SCOTT Douglas & TENIKUE Michel, 2017. "Can Hypothetical Time Discounting Rates Predict Actual Behaviour: Evidence from a Randomized Experiment," LISER Working Paper Series 2017-03, Luxembourg Institute of Socio-Economic Research (LISER).
    6. Mohammed Ahmar Uddin, 2017. "Microinsurance in India: Insurance literacy and demand," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(2), pages 182-191, May.
    7. Jacopo Bonan & Philippe LeMay-Boucher & Michel Tenikue, 2014. "Households' Willingness to Pay for Health Microinsurance and its Impact on Actual Take-up: Results from a Field Experiment in Senegal," Journal of Development Studies, Taylor & Francis Journals, vol. 50(10), pages 1445-1462, November.
    8. Martin Eling & Shailee Pradhan & Joan T Schmit, 2014. "The Determinants of Microinsurance Demand," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 39(2), pages 224-263, April.
    9. Uddin, Mohammed Ahmar, 2017. "Microinsurance in India: Insurance literacy and demand," Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 13(2).
    10. Platteau, Jean-Philippe & De Bock, Ombeline & Gelade, Wouter, 2017. "The Demand for Microinsurance: A Literature Review," World Development, Elsevier, vol. 94(C), pages 139-156.

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    More about this item

    Keywords

    community based health insurance scheme; Randomized control trials; Africa; Senegal;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • O17 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Formal and Informal Sectors; Shadow Economy; Institutional Arrangements

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