Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal
AbstractIn Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.
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Bibliographic InfoPaper provided by CEPS/INSTEAD in its series CEPS/INSTEAD Working Paper Series with number 2012-03.
Length: 28 pages
Date of creation: Feb 2012
Date of revision:
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community based health insurance scheme; Randomized control trials; Africa; Senegal;
Other versions of this item:
- Jacopo Bonan & Oliver Dagnelie & Philippe LeMay-Boucher & Michel Tenikue, 2012. "Is it all about Money? A Randomized Evaluation of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal," Working Papers 216, University of Milano-Bicocca, Department of Economics, revised Jan 2012.
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
- O17 - Economic Development, Technological Change, and Growth - - Economic Development - - - Formal and Informal Sectors; Shadow Economy; Institutional Arrangements
This paper has been announced in the following NEP Reports:
- NEP-AFR-2012-02-20 (Africa)
- NEP-ALL-2012-02-20 (All new papers)
- NEP-IAS-2012-02-20 (Insurance Economics)
- NEP-MFD-2012-02-20 (Microfinance)
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- BONAN Jacopo & LEMAY-BOUCHER Philippe & TENIKUE Michel, 2013. "Household's willingness to pay for health microinsurance and its impact on actual take-up: results from a field experiment in Senegal," CEPS/INSTEAD Working Paper Series 2013-15, CEPS/INSTEAD.
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