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Public Attitudes Towards Surveillance and Privacy in Croatia

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Author Info

  • Jelena Budak

    ()
    (The Institute of Economics, Zagreb)

  • Ivan-Damir Anic

    ()
    (The Institute of Economics, Zagreb)

  • Edo Rajh

    ()
    (The Institute of Economics, Zagreb)

Abstract

This paper investigates public attitudes towards surveillance and privacy in Croatia. It segments the respondents based on their views on surveillance and privacy, and examines differences between them with regard to their demographic characteristics. The empirical analysis is based on data obtained from a public opinion survey. The data were analyzed using descriptive statistics, exploratory and confirmatory factor analysis, Cronbach alpha calculation, chi-square test, and cluster analysis. The factor analysis showed six distinct factors: (1) perceived surveillance effectiveness, (2) concern about being surveilled, (3) trust in privacy protection procedures, (4) concern about CCTV privacy intrusion, (5) concern about personal data manipulation, and (6) a need for surveillance enforcement. K-means cluster analysis indicated the following three groups of citizens: pro-surveillance oriented citizens, citizens concerned about being surveilled, and citizens concerned about data and privacy protection. Significant differences between the groups were found in age and education, while no significant differences exist in gender, employment status, and household income. The findings of this study support the existence of different groups of citizens regarding their attitudes towards surveillance and privacy.

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Bibliographic Info

Paper provided by The Institute of Economics, Zagreb in its series Working Papers with number 1101.

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Length: 25 pages
Date of creation: Sep 2011
Date of revision:
Handle: RePEc:iez:wpaper:1101

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Related research

Keywords: surveillance; privacy concern; public opinion; segmentation; demographic characteristics; Croatia;

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  1. Curtis R. Taylor, 2004. "Consumer Privacy and the Market for Customer Information," RAND Journal of Economics, The RAND Corporation, vol. 35(4), pages 631-650, Winter.
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