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Does it pay to anticipate competitor reactions?

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Author Info
Lazzarini, Sérgio G.
Artes, Rinaldo
Caetano, Marco Antonio L. & Moura, Marcelo L. & Goldberg, Marcelo B. & Silva, César E.
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Paper provided by Ibmec Working Paper, Ibmec São Paulo in its series Ibmec Working Papers with number wpe_84.

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Date of creation: Oct 2007
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Handle: RePEc:ibm:ibmecp:wpe_84

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  1. Cotterill, Ronald W & Putsis, William P, Jr & Dhar, Ravi, 2000. "Assessing the Competitive Interaction between Private Labels and National Brands," Journal of Business, University of Chicago Press, vol. 73(1), pages 109-37, January. [Downloadable!] (restricted)
  2. Steenkamp, J.B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002. "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," Research Paper ERS-2002-20-MKT Revision_, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni. [Downloadable!]
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