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Modified Animosity Model: Can Animosity Really Affect Consumer Behavior?

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  • Jin, Chunji
  • 金, 春姫
  • Furukawa, Ichiro
  • 古川, 一郎

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  • Jin, Chunji & 金, 春姫 & Furukawa, Ichiro & 古川, 一郎, 2007. "Modified Animosity Model: Can Animosity Really Affect Consumer Behavior?," Working Paper Series 047, Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University.
    • Handle: RePEc:hit:hjbswp:047
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    File URL: https://hermes-ir.lib.hit-u.ac.jp/hermes/ir/re/16100/070hjbsWP_047.pdf
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    References listed on IDEAS

    as
    1. Bearden, William O & Etzel, Michael J, 1982. "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 183-194, September.
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